How bash you measurement the effectiveness of your loyalty absorption system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is present with an answer. Gathering the industry’s most important loyalty exertion solution vendors, this study shows america which providers substance most. What are the main criteria that Forrester evaluated its participants on? And what tin this study thatch america astir the characteristics of the apical loyalty bundle providers? Let’s dive into it.
The Forrester Wave Loyalty Technology Solutions, Q1 2023 is simply a thorough, 28-criterion valuation of the astir important loyalty exertion solution providers connected the market. It provides penetration into the astir palmy initiatives and captious features that alteration their capability, evaluating the 12 astir important players and dividing them into leaders, beardown performers, contenders, and challengers. It’s a usher for B2C selling decision-makers looking for loyalty programme bundle tailored to their brand’s needs.
Based connected the criteria successful Forrester’s assessment, here’s a rundown of Comarch’s loyalty program features that we judge are shown to crook a loyalty solution into a success:
Zero-party data
Data obtained straight from users is the astir invaluable benignant of accusation astir customers (due to the trustworthiness of its source). And without knowing your members, creating an effectual loyalty programme has a debased accidental of working. That’s wherefore the champion lawsuit loyalty bundle focuses connected gathering this accusation via member attributes, pop-up quizzes, questionnaires, contests, and online polls.
Also important is having a plethora of methods to cod zero-party information and the quality to accommodate the lawsuit information exemplary and information sources astatine immoderate constituent successful clip by concern users – nary IT knowledge required. These tools alteration assembling immoderate information constituent to people members with much personalized promotions.
Rewards/benefits management
The champion loyalty programme bundle uses personalized incentives to boost lawsuit engagement – but the rewards themselves are not capable to basal retired from the competition. A high-quality solution is besides astir the implicit lawsuit acquisition and the quality to admit their peculiar presumption oregon prosecute them done non-financial benefits specified arsenic gamification. Supporting each imaginable rewarding mechanism, from cashback done points and rewards programs with a ample assortment of rewards and pain functionalities for members (cashback, vouchers, lotteries, auctions, foundation donations, oregon gifts), gamified engagement to tiers and statuses.
Emotional loyalty measurement
Behavioral loyalty metrics are not capable to afloat recognize customers’ behavior. Loyalty programme platforms request to harvester them with the measurement of affectional loyalty to recognize the “why” down the numbers. – arsenic Comarch Loyalty Management does. CLM uses aggregate metrics for stipulating the levels of lawsuit satisfaction.
Referral programme management
Key loyalty bundle features see beardown lawsuit referral programme absorption that capitalizes connected existing members’ affirmative experiences. This functionality lets you make a lawsuit referral programme that stands retired – allowing segmentation of referrals, incentivization of some caller and existing users, arsenic good arsenic fake relationship prevention. It’s characteristics similar those that marque Comarch’s solution the 4th champion connected the market, according to Forrester.
The spot of a vendor’s lawsuit assemblage translates to the spot of their solution. Comarch focuses connected afloat digitalizing our increasing lawsuit basal by implementing a Learning Management System backbone structured astir 3 main pillars:
1. Loyalty Marketing Academy: An e-learning people for selling practitioners focused connected gaining cognition arsenic good arsenic designing and moving loyalty selling programs.
2. Customer community: An online abstraction exclusive for Comarch customers that features 50+ merchandise and strategy-related channels (discussion groups), designation for astir progressive contributors, and industry-oriented sessions moderated by Comarch and manufacture experts.
3. Partner community: A closed assemblage and portal dedicated to antithetic types of authoritative partners.
“As Head of R&D of our loyalty products, I’m thrilled with Comarch’s designation successful Forrester Wave. Loyalty is becoming mainstream and increasing fast. We request caller concern models and simplified delivery/integration successful martech ecosystems. In these hard times of fiscal instability, it’s indispensable to absorption connected lawsuit loyalty done large experience, personalization, and providing important worth to loyal consumers. Our AI-based selling level and wide scope of concern services makes it overmuch easier for marketers. We’re present to enactment you astatine each measurement of the journey, from gathering strategy to day-to-day operations.”
– says Łukasz Słoniewski, Head of R&D – Loyalty & Marketing Solutions astatine Comarch.The Future of loyalty marketing
The Forrester Wave: Loyalty Technology Solutions Q1 2023 report gives america penetration into the absorption the loyalty scenery is headed. Considering the challenges and needs faced by B2C selling decision-makers, this valuation shows the astir captious symptom points of customers looking for the champion loyalty absorption bundle for their business. Forrester sets the barroom precocious – its conditions for being included among its apical loyalty vendors database are extended and often, successful our opinion, hard to meet, but that’s what makes this illustration truthful worthwhile. With the features, functionalities, and offerings mentioned above, Comarch is perpetually pushing to not lone fulfill but besides transcend those expectations.
