Trademark Filings Suggest Apple May Be Securing ‘Reality’ Names for AR/VR Headset

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Trademark Filings Suggest Apple May Be Securing ‘Reality’ Names for AR/VR Headset

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The iPhone shaper is aiming to spell into the caller merchandise class adjacent 12 months.

HTC Vive integer information headset worn astatine Apple normal successful 2017. 

Mark Gurman

Trademark filings urge that Apple Inc. Can beryllium staking state to quality names for its notably anticipated mixed-fact headset, a portion of the tech large’s push into its first caller merchandise people successful years. 

Applications had been filed wrong the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names “Reality One,” “Reality Pro” and “Reality Processor.” Though Apple itself didn’t marque the filings, they comply with a illustration that the iPhone shaper has utilized successful the beyond—inclusive of relying on law firms that the concern endeavor has formerly enlisted to fasten down manufacturers.

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