Today, TransUnion announced the enlargement of their TruAudience enactment of selling solutions. These solutions present harvester the user data, individuality resolution, assemblage gathering and targeting capabilities of TransUnion and Neustar, which TransUnion acquired successful 2021.
TruAudience offers a suite of privacy-first individuality resolution, information enrichment, assemblage targeting and precocious analytics solutions.Neustar is simply a planetary accusation services and individuality solution provider.
The merchandise enactment has besides added closed-loop selling measurement and attribution, arsenic good arsenic credit-informed selling solutions.
The expanded TruAudience enactment is disposable for marketers, media companies and tech providers.
Why we care. TransUnion claims that customers person reported a 40% simplification successful duplicate CRM records and a 30% summation successful conversions from higher-performing audiences. In a much tightly regulated integer media environment, information is scarce, and the quality to find audiences crossed channels becomes adjacent much invaluable for marketers. Through a bid of acquisitions successful caller years, TransUnion has managed to bring unneurotic a immense store of information and activate it for advertisers and media partners.
Data and identity. The combined TransUnion and Neustar ecosystems span 200 information sources that see integer and offline signals. They see implicit 16 cardinal telephone signals, offline user information that covers 125 cardinal households and 10 cardinal real-time integer interactions.
The information is validated by TransUnion’s individuality graph, antecedently the OneID graph from Neustar. This graph has grown to adhd hundreds of caller demographic attributes, arsenic good arsenic behavioral, psychographic and purchased-based data.
“TruAudience enables iHeart to present precocious individuality and analytics solutions to marque our audio campaigns much addressable, effectual and measurable for our advertizing partners,” said Brian Kaminsky, iHeartMedia Chief Data Officer successful a release.
Dig deeper: How information volition alteration selling this year
Cross-channel reach. The expanded TruAudience besides combines TransUnion’s nonstop media and tech partnerships successful tv and streaming with Neustar’s integrations crossed walled gardens and integer media, including societal and retail media platforms.
“We cognize the aboriginal of personalized selling starts with a elaborate knowing of idiosyncratic and household individuality and we are assured that TruAudience delivers that intelligence,” said Matt Spiegel, enforcement vice president and caput of the media and amusement concern astatine TransUnion, successful a release.
