TransUnion, the planetary accusation and insights company, has partnered with the world’s 2nd largest autarkic media agency, seeking to heighten lawsuit acquisition crossed aggregate selling channels. The collaboration volition springiness Canvas entree to TransUnion’s extended user insights.
This is aimed astatine allowing much refined assemblage planning, customized assemblage instauration and improved measurement capabilities for advertisers utilizing Canvas.
TruAudience solutions. The cardinal worth TransUnion brings to this collaboration is its suite of TruAudience solutions. The superior solution creates privacy-conscious “three-dimensional” identities by connecting people, devices and households. This sits alongside a information marketplace that presently offers immoderate 400 assemblage segments and the TruAudience platform, an situation for modeling and distributing audiences.
Read next: What is individuality resolution?
A planetary media agency. Canvas Worldwide, presently serving clients specified arsenic Hyundai, Kia, United Artists Releasing and McDonald’s, volition link TruAudience’s offerings with advertisers’ needs. “As a starring autarkic agency, we’re tuned into caller developments successful the satellite of selling exertion and focused connected making those innovations accessible to our clients,” said Greg Johns, Canvas Worldwide’s Chief Product Officer successful a release.
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Why we care. Adtech is getting conscionable a shadiness much rational each period and year. This determination brings unneurotic a important individuality solution and a large agency, allowing the nonstop transmission of perchance highly invaluable audiences to the agency’s lawsuit advertisers. The TruAudience information marketplace serves information from a scope of partners, including Comscore and Lotame; the partnership with Epsilon alone accesses much than 250 cardinal user records. That’s a batch of radical to marketplace to.
About The Author
Kim Davis is the Editorial Director of MarTech. Born successful London, but a New Yorker for implicit 2 decades, Kim started covering endeavor bundle 10 years ago. His acquisition encompasses SaaS for the enterprise, digital- advertisement data-driven municipality planning, and applications of SaaS, integer technology, and information successful the selling space. He archetypal wrote astir selling exertion arsenic exertion of Haymarket’s The Hub, a dedicated selling tech website, which subsequently became a transmission connected the established nonstop selling marque DMN. Kim joined DMN due successful 2016, arsenic a elder editor, becoming Executive Editor, past Editor-in-Chief a presumption helium held until January 2020. Prior to moving successful tech journalism, Kim was Associate Editor astatine a New York Times hyper-local quality site, The Local: East Village, and has antecedently worked arsenic an exertion of an world publication, and arsenic a euphony journalist. He has written hundreds of New York edifice reviews for a idiosyncratic blog, and has been an occasional impermanent contributor to Eater.
