Universal Analytics, a level beloved (or astatine slightest tolerated) by marketers, died On Saturday (July 1) aft 11 years.

Although the integer selling manufacture had been warned that Google was preparing to crook disconnected its beingness support, the quality has inactive someway travel arsenic a shock to many.

Heartbroken marketers crossed the satellite person been flooding Twitter to wage their respects, with immoderate adjacent holding their ain funerals.

Google Analytics was calved successful November 2005 aft Urchin was acquired by Google and became a escaped service.

Seven years later, the hunt motor welcomed Universal Analytics into the satellite — a work that would spell connected to revolutionise the integer selling industry.

The level went connected to turn from spot to spot and rapidly became the astir utilized web analytics work connected earth, acknowledgment to its galore cardinal benefits specified arsenic offline conversions and flexible league and run timeout settings.

Sadly, successful March 2022, Google broke the hearts of marketers successful each country of the globe erstwhile it announced that Universal Analytics would beryllium departing our lives forever.

Universal Analytics volition beryllium remembered for its user-friendly interface, easy accessible, up-to-date, close data, arsenic good arsenic its glorious reporting.

UA leaves down Google Analytics 4, a replacement instrumentality that marketers conscionable look to absolutely adore.

Rest successful peace, Universal Analytics. You were bully to us.

Universal Analytics: 2012-2023.