A integer plus management (DAM) strategy tin boost efficiency, interruption down silos and amended messaging. However, it is not a one-and-done proposition. You indispensable regularly measure its show to recognize its existent potential.

The DAM Capability Model (DCM) is an established process for doing this. Corey Davis, integer plus manager for the marque squad astatine Lucid Motors, explains what DCM is and however to usage it.

“The areas of absorption and spot wrong the exertion of DAM disagree from enactment to organization,” Davis said successful his presumption astatine The MarTech Conference. “As a result, galore businesses request to cognize wherever they basal successful bid to acceptable smart, focused goals to get to the spot wherever they request to beryllium erstwhile it comes to … integer plus management.”

Dig deeper: Building a DAM (Digital Asset Management) concern case

Capability models supply a mode to papers communal experiences and symptom points wrong the organization, a model for prioritizing actions and a mode to specify what betterment means. They besides assistance make a communal connection and shared vision. For DAM it is simply a self-assessment instrumentality to found an ongoing coagulated roadworthy representation for continuing success.

Five measures 

“There are the 5 measures that are applied successful DCM to measurement maturity and to found that roadworthy map,” said Davis. 

“The archetypal measurement is processes are individual-based and not regulated wrong the organization,” helium said. “Emerging processes are starting to beryllium established astatine a radical level. Standardizing processes are agreed upon and centralized. And operationalizing processes tin beryllium measured and controlled. Finally, the highest constituent that you tin scope is the absorption connected process improvement.”

Five levels

For each process determination are 5 levels find of maturity.

1. Ad hoc. erstwhile processes are being defined and introduced. There is nary organized process and things are done advertisement hoc astatine this level. 
2. Repeatable. When processes are established, basal and consistent, but not documented and repeatable, and roles and responsibilities are aligned to process. 
3. Controlled. When standards are defined for processes astatine an endeavor level, creating end-to-end defined documented processes that are disposable transparent and disposable to each successful the cardinal repository. 
4. Metrics. Processes are controlled and measured with cardinal show metrics. Metrics are analyzed to find process gaps and process owners hold connected adherence to each of these touchpoints and processes. 
5. Optimized. Where the signifier is acceptable for continuous improvement. 

Four categories

The DCM besides uses 4 categories.

1. Organization. The “people” roles, responsibilities, method know-how, strategical alignment and endowment successful an organization’s usage and absorption of DAM
2. Information. The halfway worldly and discourse that alteration utilizing an asset.
3. Systems. The related components that enactment unneurotic to facilitate the lifecycle of an asset.
4. Process. The repeatable acceptable of steps and operations designed to recognize each measurement of an asset’s lifecycle.

“Within those categories are dimensions which are the gathering blocks of DAM,” helium said. “Each of these dimensions describes antithetic functions successful them that are needed for a afloat functioning and progressive DAM.”

Within the DCM determination is simply a illustration for each class that outlines its dimensions and characteristics. On the apical enactment on the X axis are the measures. The archetypal file on the Y axis are the dimensions of that circumstantial class and wrong the assemblage of the chart. You person descriptive characteristics of each signifier of maturity of these dimensions.

Here is an illustration of assessing strategical alignment withing the enactment category.

“So aft looking astatine each of these details, a large question comes up: How bash we use the DAM capableness model?” Davis said. “To use the DCM, you privation to bring the elements of the erstwhile charts unneurotic to found wherever we are and to acceptable intelligibly defined goals astatine each level.”

Choose what to explore

First, take the categories you privation to research and place its powerfulness users, the radical with a vested involvement successful the occurrence of DAM. Then survey them to measure the efficacy of DAM operations. This volition archer you wherever your occupation areas are. Once you cognize that, spell backmost to them and brainstorm imaginable solutions and pathways to optimization. 

“This is not a checklist oregon a one-time-around-the-block benignant of tool,” said Davis. “The DAM Capability Model is meant to beryllium utilized again and again to marque definite that we scope those levels and that we are ever staying connected apical of our integer plus absorption system’s maturation and progression.”

Learn much astir the DCM here.