With the inevitable demise of cookies, marketers are scrambling for ways to present personalized experiences with idiosyncratic consent, each without compromising convenience oregon security. Today, galore are turning to the login container arsenic a captious archetypal measurement successful executing an effectual first-party information strategy. It’s nary longer conscionable a information request – it’s present the doorway into their brand’s integer idiosyncratic experience.
Join Salman Ladha, elder merchandise selling manager from Okta, arsenic helium shares techniques that selling and integer teams tin usage to region friction from their login acquisition – starring to improved acquisition, retention, and accrued revenues.
Register contiguous for “Kickstart Your First-Party Data Strategy,” presented by Okta.
Click here to presumption more MarTech webinars.
About the author
Cynthia Ramsaran is manager of customized contented astatine Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with implicit 2 decades of editorial/content selling experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought enactment for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
