Your B2B assemblage is afloat of avid TV watchers. In the days of linear television, it was astir intolerable (and precise expensive) to people them accurately, which meant the TV surface was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with integer roots and third-party information providers that let for precision targeting of B2B audiences.
You tin present scope them whether they’re unwinding aft enactment with world tv oregon streaming their favourite films connected the weekend.
Learn much by attending “Putting successful the Work: Understanding B2B Audiences connected Connected TV,” presented by MNTN.
Click here to presumption more MarTech webinars.
About The Author
Cynthia Ramsaran is manager of customized contented astatine Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with implicit 2 decades of editorial/content selling experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought enactment for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
