A pb procreation website captures accusation from imaginable customers (i.e., leads).

This often includes their name, email address, and telephone number—but it tin besides see things similar however overmuch wealth they make, wherever they live, and more.

While an full website tin beryllium dedicated to this purpose, a azygous leafage (aka a landing page) wrong a broader website tin besides service arsenic an effectual pb procreation tool.

I’ve built dozens of websites for clients and created sites for my ain businesses. I’ve captured tens of thousands of leads implicit the years, and here’s what I’ve learned.

A bully pb procreation website:

• Gives the visitant 1 main option: to participate their information.
• Includes spot signals (testimonials, ratings, etc.) that enactment the idiosyncratic at ease.
• Has a cleanable layout that minimizes distractions.
• Uses ocular cues to gully the oculus to the next step.
• Has large transcript that makes the visitant privation to springiness their info.

In summation to the plan elements, a bully pb procreation website should besides beryllium technically sound. It should load fast, beryllium mobile-friendly, beryllium casual to use, and see an SSL certificate.

Let’s look astatine immoderate examples.

Here are 3 websites that are fantabulous astatine turning visitors into leads:

1. Adobe 

Adobe has immoderate escaped tools that enactment large arsenic pb procreation pages connected its website. 

In fact, the landing leafage for its representation inheritance removal instrumentality is done truthful good it could beryllium a standalone website.

It has a wide and elemental telephone to enactment (CTA): upload your photo.

And if you scroll down the page, that CTA fastener follows you each the mode down, making it casual to cognize what to do.

Once you upload the photo, you person to motion up for an relationship earlier you tin download it. This is wherever the tract captures you arsenic a lead. (And yes, that is simply a photograph of maine riding a donkey.)

Besides the wide prime of its pb procreation page, Adobe besides does SEO truly well. This pb procreation leafage receives an estimated 5.9 cardinal monthly integrated hunt traffic. (Data taken from Ahrefs’ Site Explorer.)

With conscionable a 5% conversion rate, it would beryllium getting astir 300,000 leads per period conscionable from this 1 landing page. That’s the powerfulness of combining SEO with pb generation.

2. The Tonic

The Tonic is much of a accepted pb procreation website, built solely to make leads for its email newsletter business. It is astir a single-page site, with thing but an email opt-in:

The layout is elemental with minimum distraction—just an opt-in and a clump of five-star reviews from readers. And it makes full sense. After all, erstwhile it comes to specified a happening arsenic a newsletter you tin articulation for free, radical conscionable privation to get a illustration of it arsenic soon arsenic possible. 

Can specified a minimalistic tract beryllium effective? According to the founder, this tract helped them bring implicit 17,000 subscribers and $5,000 successful monthly gross successful little than a twelvemonth of launching. 

It besides has a beardown paid ads strategy to make postulation to its pb pages, which I interruption down successful my “content strategy examples” article.

3. West Excavation

West Excavation is simply a onshore excavation institution successful the Pacific Northwest. Once you onshore connected its website, you already cognize you’re successful the close place. It starts disconnected with a bully portion of copywriting that tells what you tin expect and however it’s similar to prosecute its radical for the job. 

As you scroll down the site, you’re presented with aggregate CTAs: calling the institution oregon filling retired a signifier to springiness unit much info astir what you’re looking for.

Allowing radical to telephone you alternatively of leaving their interaction accusation is simply a bully prime for businesses offering services. Sometimes, it’s conscionable easier for the imaginable lawsuit to explicate things connected the phone. Oftentimes, it’s the quickest mode for them and you to spot if there’s a fit. 

However, support successful caput that this tin beryllium hard to standard for a concern without a dedicated telephone line. I’d lone urge this enactment if you’re a smaller concern oregon tin prosecute a dedicated telephone sales/support person.

Here are 5 steps to physique your caller pb procreation website:

Step 1. Do keyword probe to pat into hunt demand 

Search motor optimization is often an afterthought for websites and landing pages. This is simply a mistake because: 

• SEO works champion if you make contented that serves the intent of the searcher from the start. 
• Keyword probe tin springiness you ideas for what benignant of pb leafage to make successful the archetypal place. As you saw successful the Adobe example, you tin get a batch of escaped postulation from search. 

For example, if you’re trying to find security leads, you tin hunt for the keyword “insurance,” spell to the Matching terms report, and filter the keywords to see the connection “calculator.”

You tin besides see a filter for a maximum KD (Keyword Difficulty) of 30 to spot keywords that are a spot easier to fertile connected leafage #1 for.

So earlier doing thing else, spot if you tin get passive, accordant postulation from Google that you won’t request to wage for and cheque retired our beginner’s usher to keyword research.  

Step 2. Choose a website platform

I americium personally a large advocator for WordPress due to the fact that it is comparatively casual to use, customizable, and free. I wrote a full usher to utilizing WordPress if you privation to instrumentality this route.

But if you privation thing simpler and don’t caput paying a spot more, a website builder similar Wix oregon Squarespace tin enactment too. Just support successful caput that they are much constricted compared to WordPress.

I wrote a guide to Wix SEO you tin travel as well.

Step 3. Pick a theme/template and marque it your own

Regardless of which level you choose, you’ll request to prime a taxable for your website. 

A taxable is similar a customizable template you tin usage arsenic a exemplary for what you privation your tract to look like. Once you take one, you tin edit things similar colors, fonts, and substance to acceptable your business.

The default taxable successful WordPress is Twenty Twenty-Three, and it’s a decent theme. But for a pb procreation website, you whitethorn privation thing simpler, specified arsenic Sydney or Astra.

Once you take a theme, you tin customize it by going to Appearance > Customize in WordPress. It’s besides straightforward successful Wix and Squarespace.

Check retired the “themes” section successful my WordPress idiosyncratic usher for much info connected however to do that.

As you’re designing your site, determination are immoderate important things to add:

1. A pb procreation seizure signifier that shows analytics upon completion. One enactment is WPForms.
2. Website analytics to spot however galore radical person visited your site, which channels are sending you traffic, and your conversion rate. The fashionable prime is Google Analytics and Google Search Console. 
3. If you privation much information for your integrated keywords and to marque definite your tract is successful bully SEO health, motion up for the escaped Ahrefs Webmaster Tools.

Step 4. Create your landing leafage content

Once your tract is acceptable up, you inactive request to capable it retired with content.

The main intent of your contented volition beryllium to person your visitors to permission their interaction information. Most importantly, this volition require:

• Trust signals (such arsenic reviews, bully website design, interaction info, etc.).
• Clear and convincing copywriting.
• High-quality photos and perchance videos.
• Limited distractions.

Let’s look astatine the Adobe pb procreation leafage again arsenic an example. 

As soon arsenic you onshore connected the page, it has big, bold substance telling you precisely what it’s offering. Next to that, there’s a GIF of its instrumentality successful action.

You whitethorn besides announcement that it eases your concerns with the “No recognition paper required” text. This is simply a mode of stopping objections earlier it adjacent starts.

As we scroll down the page, we’re greeted with instructions and usage cases for the tool, an instauration to the mobile app, and a 4.4-star reappraisal rating.

The 2nd intent is ranking connected Google. You should prosecute it if you’ve recovered invaluable keywords you tin fertile for done keyword research. Then, what you privation to bash is make contented that’s some for users and hunt engines. We explicate however to bash that successful our beginner’s usher to SEO copywriting.

Step 5. Optimize it

In bid to make the astir leads possible, it’s indispensable to optimize your website. 

For starters, marque sure that: 

• You person an SSL – Many options to get one: a escaped 1 from a tract similar Let’s Encrypt oregon 1 from your hosting provider. 
• Your website loads fast – Use a instrumentality similar GTmetrix to trial your tract for speed. 
• You make a mobile-optimized website – Whatever template you’re using, marque definite it’s mobile-friendly (most of them are). You tin usage Google’s Mobile-Friendly Test. And if you’re utilizing Google Search Console, you tin get a much elaborate study there. 

After the launch, hold a fewer months to spot what’s the ratio of radical who sojourn your website to radical who go leads (your pb conversion rate). Then, acceptable up small, iterative experiments to effort to amended that. You can:

• Get a instrumentality similar Hotjar oregon Microsoft Clarity to spot however radical interact with your website.
• Try to amended things successful tiny experiments, 1 happening astatine a time. For starters, you tin find immoderate ready-made trial ideas similar these.
• Relaunch your tract with the changes and comparison results. You tin besides get an A/B investigating instrumentality similar Visual Website Optimizer to tally antithetic variations simultaneously. 

Last but not least, SEO is simply a continuous process of fine-tuning your contented and gathering links to fertile higher and get much integrated traffic. It’s beyond this article’s scope, but we explicate it successful our station connected the 12 SEO Best Practices to Improve Rankings successful 2023. 

Having a website is worthless without postulation to seizure leads. Here are immoderate tactics you tin usage to commencement driving leads.

Link from your high-traffic pages

If you already person a website that gets traffic, don’t hide to see internal links from those pages to your pb seizure page. This sounds evident but tin easy beryllium overlooked.

For example, successful our articles, we often nexus to our free SEO tools. This past leads radical to spot keyword information and an enactment to acquisition our afloat merchandise to spot more data.

Promote connected societal media 

You tin beforehand your pb procreation website connected societal media, but you can’t conscionable stock the URL and expect to summation leads. You request to seizure people’s involvement and marque them privation to click connected your links.

Some ways you tin bash that include:

• Sharing user-generated content: lawsuit testimonials and photos oregon videos showing the merchandise oregon service.
• Posting abbreviated videos and photos showing a sneak peek of the merchandise oregon service.
• Posting contented that whitethorn reply your audience’s questions. 
• Promoting your champion contented that leads to your pb procreation page. 
• Running ads to a well-targeted audience.

For example, Afternerd uses his YouTube transmission to found himself arsenic an authorization successful Python and beforehand his course. Some of those videos are truly popular. 

And each video has a nexus for radical who are consenting to larn Python. 

The large happening astir this benignant of promotion is that you don’t request immoderate selling skills. You tin conscionable speech astir what you cognize champion oregon amusement immoderate samples of your enactment (especially if you’re moving a service). 

Another happening you tin bash is acceptable the pb procreation leafage arsenic the fastener connected your Facebook leafage and enactment it successful your Instagram bio.

Optimize your Google Business Profile 

Are you a section business? Then, you astir apt already person a Google Business Profile. You tin optimize your illustration to get discovered much often connected Google erstwhile radical look for products and services nearby. 

As you tin spot below, a nexus to a website can’t beryllium missed erstwhile your illustration ranks connected Google.

Optimizing a Google Business Profile is thing that doesn’t request peculiar skills. Here’s however to do it successful little than 30 minutes. 

Run Google Ads 

Finally, you tin usage Google Ads arsenic a fast, easy scalable mode to get visitors. 

Google ads amusement up successful places similar Google Search and Google Maps, and you astir apt cognize them from displaying connected apical of each different hunt results. 

You acceptable them up by choosing the keywords you privation your advertisement to beryllium shown for, specifying the languages and locations and, finally, indicating your budget. Then Google runs an auction to take which advertiser’s advertisement to show, and you wage lone erstwhile your advertisement gets clicked. 

Here is specified an advertisement spotted successful the wild—a instrumentality steadfast that uses Google Ads to get leads funny successful a escaped consultation. 

You tin acceptable up your archetypal run rather fast, adjacent if you haven’t done that before. But earlier you do, cheque retired our best practices and tips for beginners.  

Final thoughts

Building a pb procreation website is conscionable the archetypal step. Once you’ve created the site, you request to absorption connected getting postulation and optimizing the tract to person that postulation into leads.

Want adjacent much leads? You don’t request to confine yourself to conscionable 1 spot to seizure interaction information. You tin acceptable lead magnets—as galore arsenic you want. 

Questions? Comments? Ping maine on Twitter.