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(CNN Business)Apple is expected to debut its iPhone 14 lineup astatine the company's yearly September keynote lawsuit connected Wednesday.
The merchandise event, which has been teased with a "far out" tagline, volition instrumentality spot astatine Apple's Cupertino, California, office and volition beryllium livestreamed connected Apple's website and societal media channels.
This year's invitation featured a nighttime entity with a constellation of stars forming the Apple logo, starring immoderate to speculate determination volition beryllium large camera upgrades connected iPhones to let for amended nighttime oregon long-distance photography. But successful emblematic Apple fashion, the tech elephantine was sparse connected details arsenic it builds up excitement and urges customers to tune successful connected the large day.
The lawsuit volition footwear disconnected astatine 10 a.m. PT/1 p.m. ET connected Wednesday, and CNN Business volition transportation unrecorded sum of it. Here is simply a look astatine what to expect from CEO Tim Cook and his team.
The prima of the show
As it has done each twelvemonth for astir a decade, Apple is wide expected to unveil its latest iPhone astatine the September keynote.
Apple is expected to spell large with the iPhone 14 — literally. It's rumored that it volition debut a 6.7-inch telephone that's not a Pro model, meaning it volition person the bigger surface size but without the higher terms tag. The rumor mill besides suggests that Apple mightiness ditch its cheaper, mini-sized iPhone successful the 14 lineup truthful that they don't vie with iPhone SE sales.
Forecasts constituent to the latest Pro exemplary being somewhat slimmer, and the much-disliked notch astir the front-facing camera strategy to beryllium absent successful the caller iPhone models.
Apple watchers are besides getting excited astir a imaginable large camera prime upgrade with the iPhone 14 — perchance 1 that tin sprout 8K video. If this happens, it could beryllium among the biggest changes to the iPhone's camera prime to date.
How Apple volition price the iPhone 14 is already shaping up to beryllium a test, arsenic broader economical conditions for some the tech assemblage and consumers person entered choppy waters. A fistful of analysts person already forecast flimsy terms hikes for the latest-and-greatest iPhone model. "My anticipation is that Apple volition astir apt person to nudge prices up," Ben Wood, main expert astatine marketplace probe steadfast CCS Insight, told CNN Business up of the event.
Currently, the regular, non-mini iPhone 13 starts astatine $799, the iPhone 13 Pro starts astatine $999 and the iPhone 13 Pro Max starts astatine $1,099. Some analysts are predicting a $100 terms hike connected astatine slightest the higher-end Pro and Pro Max models. But fixed the strain consumers are facing, helium thinks Apple volition besides bash "everything they tin to marque that arsenic minimal arsenic possible." This could mean offering charismatic trade-in bonuses, outgo installment plans, and different offers.
Despite rising ostentation and different economical headwinds, Cook said successful the company's astir caller net telephone that determination has been "no evident evidence" of macroeconomic interaction connected iPhone income yet. This doesn't mean the tech elephantine is immune to a worsening economical climate. It reported a astir 11% diminution successful profits during the 3 months ending successful June, compared to the aforesaid play a twelvemonth ago. This lawsuit besides comes amid proviso concatenation hiccups linked to China's zero-Covid policy.
Finally, determination has been immoderate chatter that Apple could region the iPhone's Lightning larboard successful caller models and opt for a plan with charging via wireless MagSafe. There person besides been rumors that immoderate US models whitethorn motorboat without a carnal SIM slot, arsenic Apple moves towards an eSIM-only design.
Apple Watches, iOS 16 merchandise date, and more
New Apple Watch models are expected to beryllium unveiled connected Wednesday, including a higher-end offering. An authoritative merchandise day for iOS 16, the much-hyped latest update that volition fto users personalize their iPhone fastener screens (like Android does) and features a revamped iMessage, is besides expected to beryllium announced.
What not to expect
With the caller iPhone expected to instrumentality halfway stage, galore analysts don't expect Apple to merchandise caller iPads oregon Mac computers until October. Of course, the rumor mill tin ever beryllium incorrect astir these things. Apple is besides improbable to debut its antecedently rumored and much-anticipated AR headset connected Wednesday.
Despite rival Samsung's love matter with foldable devices, Apple is inactive not expected to unveil specified an iPhone this fall.
CNN Business volition transportation unrecorded sum of Cook's large production, truthful tune successful present arsenic the world's astir invaluable tech institution yet puts each rumors to remainder and reveals immoderate of its latest gadgets connected the cusp of the engaged vacation buying season.
