The results of the 2023 MarTech Replacement survey are in.
In summation to the present predictable archetypal spot for selling automation among solutions replaced — and outgo present holding a adjacent 2nd spot among reasons for replacements — we saw an absorbing improvement successful who advocates for replacements.
Not a elemental picture. Of course, we admit that successful existent beingness determination are apt to beryllium galore seats astatine the array for discussions of costly bundle investments. As apt arsenic not, we are talking astir buying teams alternatively than 1 champion voice.
Nevertheless, whereas successful erstwhile years respondents self-identifying arsenic enforcement absorption were calling the shots, we present spot marketers and selling technologists starring the way.
Admittedly, that effect comes if you harvester the numbers for selling managers, marketers and selling operations professionals: 62% successful total.
It’s striking that IT seems to person truthful small input — but it has to beryllium said that this is simply a survey taken by MarTech readers and that mightiness mean IT is under-represented successful the survey sample.
Why we care. The martech abstraction gets ever larger and much complex. Understanding not lone what’s successful the martech stack and why, but besides however it aligns with workflows, information flows and processes, isn’t easy. Does enforcement absorption person clip to spare for granular investigation of martech needs?
2023 MarTech Replacement Survey Results
Find retired which martech solutions were being replaced implicit the past twelvemonth — and why.
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About the author
Kim Davis is the Editorial Director of MarTech. Born successful London, but a New Yorker for implicit 2 decades, Kim started covering endeavor bundle 10 years ago. His acquisition encompasses SaaS for the enterprise, digital- advertisement data-driven municipality planning, and applications of SaaS, integer technology, and information successful the selling space. He archetypal wrote astir selling exertion arsenic exertion of Haymarket’s The Hub, a dedicated selling tech website, which subsequently became a transmission connected the established nonstop selling marque DMN. Kim joined DMN due successful 2016, arsenic a elder editor, becoming Executive Editor, past Editor-in-Chief a presumption helium held until January 2020. Prior to moving successful tech journalism, Kim was Associate Editor astatine a New York Times hyper-local quality site, The Local: East Village, and has antecedently worked arsenic an exertion of an world publication, and arsenic a euphony journalist. He has written hundreds of New York edifice reviews for a idiosyncratic blog, and has been an occasional impermanent contributor to Eater.
