Why Is Content Marketing Important? 7 Reasons to Start Content Marketing

8 months ago 52
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  • Monthly postulation 111

  • Linking websites 81

Data from Content Explorer

Shows however galore antithetic websites are linking to this portion of content. As a wide rule, the much websites nexus to you, the higher you fertile successful Google.

Shows estimated monthly hunt postulation to this nonfiction according to Ahrefs data. The existent hunt postulation (as reported successful Google Analytics) is usually 3-5 times bigger.

The fig of times this nonfiction was shared connected Twitter.

There are countless selling channels retired there. Why should you absorption connected contented selling implicit the rest?

We spell done 7 reasons why.

1. Content selling helps nurture and person leads

If Billy wants to thrust much postulation to his site, helium doesn’t hunt for “Ahrefs” and bargain our toolset close away. That’s due to the fact that helium doesn’t adjacent cognize what SEO is.

It’s much apt his travel goes like this:

The imaginable   buyer's travel  of Billy Blogger

We request contented to gradually advancement Billy from measurement #1 to measurement #10. For example, erstwhile Billy is researching ways to get much traffic, we request to make contented that ranks for that taxable and educates him connected however SEO is the champion channel. 

2. Content selling helps to amended imaginable customers

Tim Soulo, our main selling officer, erstwhile told me this:

My mentation is that radical don’t motion up for your instrumentality and past larn however to usage it. My mentation is that radical archetypal larn however to usage your tool, and they motion up due to the fact that they cognize however to usage your tool.

Tim Soulo

At Ahrefs, we make contented that explains however to lick SEO and selling problems with our toolset. By the clip idiosyncratic purchases, they already cognize however to usage Ahrefs and are getting contiguous worth retired of our product.

This helps america get amended customers and clasp them too.

3. Content selling is scalable and long term

If you absorption connected creating helpful, evergreen content that radical are searching for, your contented tin rank precocious connected Google for much keywords implicit time. This generates accordant hunt postulation growth:

Search postulation   coming to Ahrefs' blog

Our full selling squad could perchance instrumentality a abbreviated break, and postulation would proceed to flow. This can’t beryllium said for paid marketing, wherever postulation ceases the 2nd you halt moving it.

4. Content selling is often cheaper successful the long term

The Ahrefs Blog generates an estimated 657,000 monthly hunt visits. 

Amount of integrated  postulation   coming to Ahrefs' blog

If we were to get that postulation via Google Ads, it would outgo america an estimated $720,000 per period (or $8.6 cardinal per year):

How overmuch  the integrated  postulation   would beryllium  worthy  if we acquired it via Google Ads

Given that we’re spending obscurity adjacent that magnitude connected contented marketing, it’s tenable to accidental contented selling is cheaper than paid ads successful the long run.

5. Content selling fuels connection of mouth

If radical are exposed to your contented done different marketing channels, they’ll often stock it with friends and colleagues.

For example, SEO Brodie Clark shared our contented without immoderate of america asking:

6. Content selling builds spot with customers

If you tin assistance idiosyncratic lick a occupation they’re struggling with, they’ll commencement to spot you. That’s what contented selling is each about: Creating utile contented that helps your people assemblage lick a problem.

If you tin bash this continuously, you’ll go an authorization successful their eyes. They’ll crook to you whenever they person questions oregon much problems to fix. They whitethorn adjacent bargain the merchandise (in this case, yours) you recommend. 

7. Your competitors are doing contented marketing

In all, 71% of marketers study that contented selling has go much important to their enactment successful the past year. And 82% of marketers are actively investing successful contented marketing. 

If you’re not doing contented marketing, your competitors are.

They’ll beryllium the ones to look successful the hunt results erstwhile your customers are Googling for solutions to problems. They’ll beryllium the ones who volition physique spot with them and go an authorization successful their eyes. They’ll beryllium the ones who volition nurture and person them that their product—not yours—is the champion successful the industry.

Simply put: They’ll reap each the benefits of contented marketing, but you won’t. 

What to do next

Convinced that you should beryllium doing contented marketing? Then cheque retired these resources to get started:

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