1 year ago
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Why M&M's Is Replacing Beloved Spokescandies With Maya Rudolph
Maya Rudolph is embracing her saccharine tooth.
The Bridesmaid histrion volition regenerate M&M's signature spokescandies successful commercials and volition enactment arsenic the brand's caller spokesperson, dubbed the "Chief of Fun," the institution announced Jan. 23 successful a property release. She volition marque her authoritative debut with M&M's during its Super Bowl advertisement connected Feb. 12.
The marque tapped Maya into the relation pursuing an uproar implicit caller changes to the spokescandies—including swapping the Green M&M's achromatic go-go boots with sneakers.
"America, let's talk," a connection posted to M&M's Instagram read. "In the past year, we've made immoderate changes to our beloved spokescandies. We weren't definite if anyone would adjacent notice. And we decidedly didn't deliberation it would interruption the internet. But present we get it—even a candy's shoes tin beryllium polarizing. Which was the past happening M&M's wanted since we're each astir bringing radical together."
As of result, the cocoa company has decided to instrumentality "an indefinite intermission from the spokescandies."
"In their place, we are arrogant to present a spokesperson American tin hold on: the beloved Maya Rudolph," the connection said. "We are assured Ms. Rudolph volition champion the powerfulness of amusive to make a satellite wherever everyone feels they belong."
While the comedian takes the reins, the archetypal spokescandies volition "step distant to prosecute different passions," according to the property release.
Maya has kept mum connected the details of the collaboration, though she did disclose that "it's a precise amusive pairing, if I bash accidental truthful myself."
"I'm thrilled to beryllium moving with M&M's," she told Today connected Jan. 23. "I americium a lifelong person of the candy and I consciousness similar it's specified an grant to beryllium asked to beryllium portion of specified a legendary brand's campaign."
She continued, "I deliberation small Maya would beryllium thrilled to get to enactment with M&M's."
(E! and Today are some portion of the NBCUniversal family.)
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