Why Marketing Exec Bozoma Saint John Wants You to Be More Selfish

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Marketing enforcement Bozoma Saint John ne'er saw herself arsenic the benignant to aerial her idiosyncratic troubles retired astatine the office. Then she got the telephone that her hubby Peter Saint John was dying. 

In that infinitesimal backmost successful 2013, arsenic her mother-in-law instructed her to travel to the hospital, she wasn't alert of the specifics—namely, that doctors had told her spouse of much than a decade his crab was terminal—just that he'd received immoderate news. "I didn't know what successful the hellhole she was going to say," Bozoma shared in her exclusive interrogation with E! News, "but I knew it wasn't going to beryllium good." 

In a daze, PepsiCo's then-head of euphony and amusement marketing walked into a colleague's office. "Under mean circumstances," the ma of 13-year-old Lael continued, she would never. "You consciousness similar you're oversharing, due to the fact that TMI. But it conscionable felt similar determination was nary option. I truly deed the bottom."

Thankfully, her coworker offered a indispensable lift. 

"He was empathetic. He was nurturing. And helium was kind and encouraging," said Bozoma, sharing that since that time she's vowed to unrecorded her beingness retired loud, being honorable about everything from precise aggravated idiosyncratic struggles to the information that, no, she cannot marque a 9 p.m. gathering with associates successful Hong Kong "because I've got to really beryllium present for my kid."

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It's conscionable 1 of the lessons the businesswoman is offering successful her caller book, The Urgent Life: My Story of Love, Loss, and Survival, detailing the contented she took distant from a bid of losses: A assemblage fellow to suicide, girl Eve soon aft her premature commencement and then her husband, who valiantly battled an assertive signifier of lymphoma. (As you mightiness imagine, she's not a instrumentality of wasting 1 azygous 2nd of the beingness provided to her.)

Of course, the entrepreneur who's held lofty positions astatine Apple, Uber and Endeavor earlier serving as chief selling serviceman astatine Netflix has a fewer tidbits of vocation contented arsenic well. (Spoiler: Being selfish isn't a antagonistic quality trait.)

In grant of International Women's Day, she scripted answers to each of our burning questions—both idiosyncratic and business. 

On being unfastened astir your hardships

"I can't archer you however galore times I've been on a Zoom telephone and somebody's apologizing for their crying kid oregon they got sick and they're like, 'I'm truthful sorry, I'm sick.' It's truthful taboo to speech astir the things that are happening to america personally in the nonrecreational space."

"And it is simply a trauma to our intelligence health, to our stableness to proceed connected this roadworthy of perfection arsenic if thing ever happens to people. Or arsenic if we're expected to permission the things that are happening astatine the door. As if that's possible. Why bash we inquire radical to bash that?"

"I person applied a batch of things I learned successful the publication to my life and 1 of those is being very, precise unfastened with my colleagues, with my bosses astir things that were happening that would interaction the work. I'm a amended person due to the fact that I person large empathy. I didn't go a widow and a azygous ma and idiosyncratic who's mislaid idiosyncratic they loved to termination and not beryllium empathetic. For me, there's a existent request and a existent accidental for each of us, particularly arsenic leaders, to amusement up much vulnerable, much human, truthful that different radical tin bash that too."

On her apical portion of concern advice

"Be selfish. They archer you that you shouldn't be. They're lying. Be wholly selfish about your ambition, astir your drive, astir what is going to turn you. And don't wait."

"You deliberation that you beryllium it to somebody. Because the mode that our nine is acceptable up, it makes you consciousness similar if you are bold, you're arrogant. If you person a beardown voice, you're aggressive. If you person a beardown opinion, ooh, don't fto the B connection instrumentality out. And truthful they counsel america to beryllium humble, enactment your caput down, bash the work, idiosyncratic volition admit you. Where is that person? You support getting passed over. Nobody is recognizing you with your caput down, not saying anything."

"The loyalty is to yourself, not to immoderate different idiosyncratic and not to a company. For anyone who's coming, erstwhile they archer you that you person to hold your turn, archer them you're gonna leap to the beforehand of enactment and don't stop."

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On what she's learned from experiencing truthful overmuch loss

"The biggest acquisition is conscionable not to discarded clip successful anything. Sometimes erstwhile you speech astir decease it tin consciousness truthful morbid, it tin consciousness bittersweet and it tin consciousness scary. But I really spot it arsenic precise inspiring to deliberation astir however I'm surviving my beingness with the thought that this could travel to an end. The punctuation that I usage astatine the opening of my publication by Diane Ackerman is 1 that articulates it champion for me. You don't privation to get to the extremity of your beingness and conscionable person lived the magnitude of it. You privation to unrecorded the width of it."

"All of our moving retired and drinking h2o and eating salads and each of that, we conscionable privation to adhd years to our lives. But who cares astir the magnitude of your beingness if you haven't lived the width of it? If you haven't lived fully?"

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On however grief has changed her perspective

"The occupation with grief is that it conscionable makes you look backwards each the time. And what I person discovered is that you're not really grieving what you've mislaid successful the past. You're really grieving what was expected to travel successful the future."

"When my hubby died and I was grieving for my daughter's nonaccomplishment of her dad, I didn't grieve for the 4 years that they spent together. I was grieving her astatine 16, missing her dad. I was grieving her connected her wedding day. I was grieving for her connected graduation day."

"We're often capable to look astatine that worldly and say, I privation I could spell backmost and bash those things again. It's like, no, actually, you privation you could bash them now, you privation you could bash them tomorrow. That's what we're grieving."

"And truthful erstwhile I look astatine it that way, I'm similar past we bash person immoderate powerfulness to alteration what the aboriginal looks like. If I privation to emotion again, if I privation to beryllium joined again, if I privation to spell down that path, I person the powerfulness to bash that. So my grief is that, yes, I mislaid my husband, and I won't person him successful the future. But it doesn't mean that I person to beryllium without love."

On knowing erstwhile it's clip to permission a job

"If you don't consciousness similar it's increasing you and it's purposeful for you, past you've got to get retired of it. When radical ask, like, 'Why did you permission that job?' And, 'Don't you deliberation you should walk much clip astatine a place?' I'm like, 'No, no, of people not.' If I'm done increasing there, I request to move. If I'm not appreciated there, I request to go. Why discarded my time? I privation a wide life, afloat of truly astonishing experiences." 

"Why are we truthful comfy successful our unhappiness? For you to effort and prosecute the happening that's going to marque you blessed is not a risk. I privation america to consciousness much passionate astir life. And the mode that you cognize that it's clip to move, is erstwhile you commencement to consciousness that ickiness, that feeling that says, 'In six months, I'm going to commencement looking for thing else.' As soon arsenic you person that thought, you request to determination close then. Or if you person the Sunday nighttime scaries? Oh, Lord, don't fto Monday travel and you're inactive sitting determination doing the thing."

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On surviving boldly

"There has ne'er been a occupation I've near that mentors oregon friends and household person applauded. They've ever counseled maine that I should beryllium careful. That I should beryllium much modest, much acrophobic with my reputation. And I don't cognize that they counsel men similar that." 

"That guy? He's a hazard taker. He's a leader. He's retired successful front. You effort to bash that arsenic a woman, and radical are like, 'Oh, girl, don't you deliberation you should instrumentality it easy?' Or, 'You don't privation to get determination and past find that you've made a mistake.'"

"Even erstwhile I moved to a occupation that didn't enactment out—I would accidental that my acquisition astatine Uber feels similar that to me. But astatine the end, it inactive was a large happening for me, it enactment maine connected the representation successful tech. But cipher said, 'Oh, yeah, you should permission Apple and spell to that catastrophe of a company, Uber.' Nobody said that. If I had been a man, they'd beryllium like, 'Oh, he's a risk-taker. Bold. Adventurer.'"

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On the acquisition she hopes to permission her daughter

"I privation her to beryllium the main quality successful her ain story. I privation her to, of course, unrecorded her beingness urgently. But that requires that she's astatine the halfway of her life. So I privation her to spot maine doing that, beryllium unapologetic, successful the mode I live. So that she tin spot that it's possible. That erstwhile she is valued, she remains. When she's not, she gets out." 

"At the extremity of my book, I speech astir the Japanese creation signifier Kintsugi which is erstwhile a pottery oregon sheet breaks. It's putting it backmost unneurotic with golden oregon metallic oregon immoderate different precious metal. So it doesn't look similar it did earlier exactly, due to the fact that you tin spot each the cracks successful it. But the cracks are gold. So it's a caller portion of art."

"And truthful I privation my girl to spot maine for the quality of my brokenness, for the things that person happened to me, but that I americium a caller person. I'm not the aforesaid aged idiosyncratic I was. I'm not the ma to her that I was earlier her dada died. But I americium a caller being and adjacent much beautiful. And that she tin beryllium too."

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