TikToker @rosies.journeyy showcased the texture of her strands successful a September 2022 video.

"After utilizing Olaplex for 2 months straight, truthful overmuch of my hairsbreadth broke off, I had horrible dandruff, my hairsbreadth wholly dried out," she said. "And the lone happening that I changed was utilizing the full Olaplex line."

In summation to TikTok's community, radical person turned to the Facebook Group "Olaplex Hair Loss/Hair Damage?" to item their acquisition with the brand. The backstage radical has reached much than 4,000 members since it was created successful July 2022.

But contempt the complaints immoderate users person spoken retired about, Olaplex stands by its products and denies the allegations.

"There is nary grounds that Olaplex products origin hairsbreadth nonaccomplishment oregon hairsbreadth breakage," a spokesperson for the marque said successful a connection to E! News. "We judge successful the information and efficacy of our products, which are thoroughly tested in-house and by autarkic third-party laboratories."

Olaplex noted that determination are a "wide assortment of reasons" people whitethorn beryllium experiencing hair breakage oregon hairsbreadth loss, "including lifestyle, assorted aesculapian conditions and medications, the aftereffects of COVID, tegument conditions and more."

The marque spokesperson added, "Anyone experiencing accordant hairsbreadth breakage should consult their stylist and dermatologist to champion recognize their unsocial hairsbreadth and tegument needs."

Board-certified dermatologist Dr. Sheila Farhang acknowledged successful an exclusive interrogation with E! News that hairsbreadth nonaccomplishment is simply a precise analyzable issue—one that typically isn't caused by hairsbreadth products.

"Hair nonaccomplishment is simply a precise affectional concern truthful radical talk up astir it and privation to find answers quickly," she pointed out. "Unfortunately, owed to this, I've seen a batch of hairsbreadth merchandise companies get blamed for thing it apt isn't causing."

So, what precisely tin origin hairsbreadth damage? Well, it could beryllium different aspects of your quality routine.

"Hair harm and breakage could beryllium caused by beardown chemicals specified arsenic those professionally done—think bleaching," Dr. Farhang said, "and besides excessive styling and heating."

The Tucson, Ariz.- and Beverly Hills, Calif.-based dermatologist besides noted that wellness factors specified arsenic stress, hormones and nutrient deficiencies tin play a relation successful hairsbreadth breakage.

And if you're funny astir which ingredients successful haircare products to steer wide of, she said, "Sulfates (SLS), precocious intoxicant oregon bleach contented products could perchance overly adust your hairsbreadth and perchance origin it to interruption if you already person bladed damaged hair."

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But again, she stressed that it's champion to consult with the experts if you're struggling with immoderate skin, hair or nail issues.

As Dr. Farhang enactment it, "If you are suffering from hairsbreadth loss, spot your dermatologist truthful they tin diagnose you and dainty you appropriately."