8 Ahrefs API Use Cases For Agencies and Enterprises

5 months ago 54

It’s nary concealed that APIs are a large clip saver. They assistance automate galore selling tasks from creating reports to forecasting SEO opportunities.

They tin besides amended operational ratio and supply insights for executives to marque amended decisions, faster.

Here are the apical 8 usage cases of our API and however you tin leverage actionable SEO and website information successful a jiffy.

1. Automated reporting and dashboard population

Reporting is by acold the biggest usage lawsuit of our API. It is ideal for:

  • Building enforcement dashboards
  • Creating visuals for interior reports
  • Creating scorecards
  • Monitoring your hunt visibility for cardinal segments
  • Monitoring website wellness over time

You tin warehouse the information yourself and premix it with different sources, oregon you tin visualize it with concern quality tools similar Tableau, Power BI, oregon adjacent conscionable Google Sheets.

For example, we usage the API to propulsion referring domain information for our blog and aggregate by author. We person immoderate bully small sparklines to visualize maturation (or decline), too.

Aggregating referring domain information  by writer  utilizing the Ahrefs API

We besides harvester referring domain information with information from different sources like GSC.

For example, this presumption shows america existent postulation information from GSC alongside the fig of followed DR40+ referring domains for each post:

Pulling referring domain information  from Ahrefs API and merging with information  from GSC

No substance what reporting tools you usage internally, we’ve made it casual to integrate galore Ahrefs graphs and visuals straight into your dashboard truthful you tin physique akin reports.

Just usage this nifty API fastener successful immoderate study with information that you’d similar to propulsion into your interior dashboards:

Use the API fastener  successful  Ahrefs to easy  propulsion  information  with the API

The existent powerfulness of utilizing our API for reporting is however it helps you support your digit connected the pulse of each country of your concern truthful you tin marque amended decisions faster.

We urge gathering reports to show the show of the following:

  • Each of your concern units
  • Different merchandise lines and services
  • Custom segmentation
  • Individual authors and contributors

It’s the champion mode to place underperforming oregon underresourced products and teams. These dashboards tin besides assistance you get SEO buy-in from executives truthful they o.k. caller projects oregon fund increases.

2. Pull information astatine standard anywhere, anytime

If you ever request to propulsion large SEO information and premix it nevertheless you like, our API is the instrumentality for the job. It tin help with:

  • Large-scale SEO analysis
  • Enterprise audits
  • Data studies
  • SEO testing
  • Content inventory creation
  • Building outreach lists
  • And more

As with astir APIs, the champion portion is that you tin propulsion the information into astir immoderate instrumentality you’re already moving with.

For example, accidental you person a monolithic database of websites for which you privation to propulsion metrics similar Domain Rating (DR). You tin bash this for up to 200 websites with Batch Analysis—but you tin propulsion the metric for arsenic galore URLs arsenic you similar with the API.

Here’s a elemental illustration successful Google Sheets:

Pulling DR with the API

Alternatively, accidental you privation to enrich your contented inventory by pulling the keyword data. Specifically, the keyword sending the astir integrated postulation to each URL, its ranking position, and the estimated postulation it sends. The API makes it imaginable to bash this astatine the interaction of a button.

Pulling keyword information  with the API

These are overly elemental examples. You tin propulsion arsenic overmuch oregon arsenic small information arsenic you privation to suit beauteous overmuch immoderate requirements. You tin adjacent premix and lucifer information from Site Explorer, Site Audit, Keywords Explorer, and Rank Tracker.

3. Automate strategical SEO workflows

The existent powerfulness of an API kicks successful erstwhile you automate strategical tasks that cannot easy beryllium scaled manually and tin beryllium done amended erstwhile you automate them.

It’s the concealed to taking your strategies to the adjacent level, particularly for enterprise SEO projects.

For instance, you tin automate galore nexus gathering workflows similar triggering alerts and actions based connected discovering caller oregon lost links.

Example nexus  gathering  workflow you could physique  with the Ahrefs API

You tin besides automate method workflows similar uncovering pages to redirect. On ample websites, this tin beryllium an overwhelming task to bash manually. A elemental workflow you tin see alternatively mightiness look like:

Example method  workflow you could physique  with the Ahrefs API

Sidenote.

If this usage lawsuit sounds interesting, consciousness escaped to cheque retired this escaped redirect-matching script created by our method SEO genius, Patrick Stox. Once configured, it automatically runs done the supra process for you.

The opportunities for automated workflows that harness our SEO API truly are endless. We’ve seen folks usage our API to:

  • Pull keywords into interior systems and tag them based connected products, services, locations, oregon concern units they subordinate to.
  • Pull domain metrics for domain buying.
  • Combine SEO information with Google Ads information to little ad costs.
  • And truthful much more.

4. Enrich pb and imaginable scoring with SEO data

Many bureau income teams, integer investors, and B2B concern improvement managers usage our API information to assistance with things like:

  • Lead scoring and enrichment
  • Qualifying prospects
  • Finding advertizing partners
  • Doing owed diligence connected companies

For example, let’s accidental you’re evaluating the pursuing companies arsenic prospects for a caller selling merchandise oregon work you’re launching.

Example of pb  scoring with Ahrefs API

In this example, we’ve pulled the pursuing website metrics to assistance people these prospects:

  • Domain Rating (DR) tin assistance find the size and authorization of a prospect’s company.
  • Organic Cost tin bespeak a website’s size and visibility potential.
  • Paid Cost tin assistance bespeak the existent fund a institution is investing successful Google Ads.

Depending connected what your perfect lawsuit looks like, you tin people these prospects successful a fewer antithetic ways utilizing these 3 metrics alone.

For instance, you tin favour indicators of underperformance if you merchantability a work that tin assistance adjacent a show gap:

Qualifying prospects by maturation  imaginable   with Ahrefs API

Or if you connection a high-ticket merchandise oregon service, you tin suffice prospects based connected indicators of concern size oregon the size of their budgets:

Qualifying prospects by concern  size with Ahrefs API

No substance the case, you tin usage the information disposable successful our API to gully conclusions similar the pursuing astir immoderate prospects you’re evaluating:

  • Showit is the perfect campaigner for america to enactment with. There’s a batch of country for maturation and we tin marque a decent interaction with our competitively priced selling services.
  • WordPress is simply a large campaigner for america to transportation our PPC services since it has the smallest walk among website-building platforms of akin size.
  • Webflow whitethorn beryllium a large campaigner for our non-search selling services. They intelligibly person a selling fund for PPC and SEO, and they whitethorn besides beryllium unfastened to investing successful different channels.

Bottom line? If website show tin beryllium utilized arsenic an indicator to conception your prospects oregon leads, our API tin assistance enrich your income processes big time.

5. Build lawsuit studies and adjacent much B2B sales

While utilizing SEO metrics to suffice leads is 1 imaginable usage lawsuit for income teams, different is to usage these metrics to assistance adjacent much deals by:

  • Creating data-driven lawsuit studies
  • Populating information into customized sales decks
  • Sharing the show of your full lawsuit portfolio

For example, immoderate forward-thinking bureau income teams usage our API to propulsion integrated information crossed their lawsuit portfolios. They physique show dashboards that they past nonstop to prospective clients.

And sure, astatine a tiny standard you tin simply usage our Portfolios diagnostic that allows you to way aggregate websites arsenic a cohort:

Portfolios successful  Ahrefs' Site Explorer

But with the API, you tin aggregate much metrics and way much projects truthful you tin show real-time results to prospective clients.

Ever wanted to accidental (and prove) to imaginable clients things similar the following?

  • “We’ve delivered implicit 10,000 presumption 1 rankings for our clients successful the past 6 months.”
  • “Six of our clients person achieved implicit 1 cardinal integrated visits aft partnering with us.”
  • “We’ve saved our clients an mean of $100,000/month successful ad spend.”

With our API, you can. It’s each astir aggregating SEO show metrics to assistance your proposals basal retired from the crowd.

6. Predict oregon benchmark marketplace movements

The planetary ecommerce marketplace is forecast to deed $6.3 trillion successful 2024, and with much radical buying online present than ever before, integer show information is captious for investors to beryllium capable to entree successful real time.

If you’re a task capitalist, hedge money manager, oregon backstage equity investor, you tin usage our API arsenic an alternate information root to:

  • Monitor online marketplace movements
  • Check your portfolio’s integer performance
  • Track online show of immoderate company
  • Be instantly notified of website postulation losses
  • Inform your concern decisions

For instance, successful this video, Sam looks astatine however the websites with the astir visibility successful hunt engines execute arsenic a customized banal portfolio against immoderate of the astir fashionable assets successful the satellite similar the S&P 500, Nasdaq 100, existent estate, gold, bonds, and Bitcoin.

For seasoned investors, the powerfulness of information disposable successful our API tin assistance instrumentality your concern decisions to the adjacent level. You tin integrate graphs from the Ahrefs dashboard straight into your tools (thanks to our nifty API button) oregon premix website postulation information with different information sets nevertheless you like.

For instance, let’s accidental you’re considering investing successful a peculiar company. Everything looks bully connected paper, and you’ve been monitoring its maturation implicit the past fewer months, including its website performance.

Had you not added a graph tracking their website show successful your dashboard (like the following), you whitethorn not person noticed this 25% nonaccomplishment of integrated postulation aboriginal capable to instrumentality due action:

Organic postulation   graph

In immoderate industries, this whitethorn not substance regarding the banal worth since website visits don’t needfully construe into purchases oregon institution valuation. In others, it could beryllium a woody breaker.

If aggregate companies successful the aforesaid vertical are experiencing akin losses successful visibility, this could bespeak a wide marketplace question you request to cognize about. Traffic losses crossed aggregate websites tin besides often bespeak gross losses crossed the industry.

For instance, this is an illustration of 2 market-leading companies successful a circumstantial vertical experiencing postulation losses astatine a akin time.

Organic postulation   graph for aggregate  websites

And present you tin spot their keyword ranking movements echo 1 different with akin rises and dips aft January 2024:

Organic keywords graph

Such patterns tin bespeak a bigger contented affecting the full market, not conscionable circumstantial companies.

The information disposable successful our API tin assistance you show wide marketplace movements and changes successful hunt behaviors crossed immoderate vertical you’re funny successful and successful real-time.

While website show information connected its ain is not capable to basal concern decisions on, it is simply a captious alternate information root to assistance you bushed the marketplace and mitigate imaginable losses.

7. Gather competitory intelligence

Competitive intelligence is what Ahrefs was built for. With analytics tools and Google Search Console, you tin easy find show information astir your ain website. But what astir competitors?

Our instrumentality allows you to comparison apples to apples erstwhile looking astatine rival data. In particular, our API tin assistance you automate things like:

  • Creating rival scorecards
  • Estimating resources needed to drawback up to competitors
  • Monitoring rival movements
  • Gathering humanities insights
  • Finding and predicting untapped opportunities

For example, Patrick precocious created a fistful of beginner-friendly rival scorecards that you tin besides instrumentality for a spin.

To usage these you volition request to archetypal marque a transcript and adhd your Ahrefs API key. If you’re utilizing the wide scorecard, you’ll request to prime a day (it indispensable beryllium the archetypal day of a period to work). Then, adhd your domain and your competitors.

You won’t request to adhd a day with the MOM and YOY versions. Just adhd the API and rival URLs.

Here’s an illustration of what the output volition look like:

Example output for rival  scorecard

If you find yourself moving rival spread investigation reports astatine scale, you whitethorn besides payment from utilizing our API to automate competitor backlink analysis and closing contented gaps against apical competitors.

8. Forecast SEO opportunities

Making projections is simply a halfway staple of endeavor SEO. It’s however enforcement teams are capable to o.k. projects and allocate backing appropriately.

It’s besides however bureau owners acceptable their agencies isolated from competitors by adding forecasts to their income pitches.

With our API and these escaped templates that Patrick has pre-built, you can:

Check retired Patrick’s elaborate station connected each things to bash with SEO forecasting for much ideas and tips connected however to usage these escaped templates successful your concern today.

Final thoughts

With the powerfulness of earnestly large information connected your side, the possibilities for however you tin automate SEO tasks, tract audits, and reports are endless.

The Ahrefs API offers galore information points nary different instrumentality offers. We’ve designed it that mode connected purpose.

Feel escaped to book a demo with our endeavor team to spot what our API tin bash for your business.

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