Hack The Box utilized Ahrefs to execute aggregate SEO initiatives for their website, including a site-wide contented refresh inaugural successful 2023. Their astir salient accomplishment is simply a 600% summation successful keywords ranking connected the archetypal leafage of Google successful conscionable 4 months.

In addition, they besides achieved a 211% YoY increase successful ranking globally connected the archetypal leafage of Google for applicable keywords:

“Ahrefs is the apical contented selling and SEO instrumentality for tracking and improving SEO performance. I’ve tried plentifulness of tools, and this is the closest happening to an “SEO selling Swiss Army Knife.”

Problem: Multiple merchandise lines pb to SEO complexity

Hack The Box needed a mode to audit and way integrated show crossed aggregate products – from beginner affable cybersecurity courses to platforms for precocious information professionals – that are tailored to antithetic lawsuit segments.

This required them to support tabs connected antithetic taxable clusters, landing pages, people audiences, portion besides ensuring that the contented resources made to enactment their expansive merchandise scope are technically sound.

To grip the analyzable needs of their business, HackTheBox knew they had to determine connected a azygous solution, and not proceed to negociate aggregate sources of information for monitoring SEO performance. 

Solution: Choose Ahrefs for broad diagnostic sum that handles complexity well

“We’ve utilized Similarweb & Semrush successful the past alongside Ahrefs. When I joined the institution arsenic Content & SEO manager successful May 2022, I analyzed each the platforms and decided to support Ahrefs implicit each the different competing solutions. It offered the astir broad database of tools that would assistance align “product-led” contented marketing, SEO, and adjacent PR reporting efforts utilizing DR/backlink reporting.”

Hassan shared the apical 3 of the tools helium finds astir utile astatine Ahrefs to this day:

1. Keywords Explorer - to find invaluable contented and concern opportunities

Hack The Box regularly uses Keywords Explorer to enactment contented creation, optimize on-page SEO, and lend wide SEO enactment to different teams. Content could beryllium created without “shoehorning” on-page SEO precocious into a merchandise strategy. 

Hassan peculiarly liked Ahrefs’ diagnostic of storing and comparing humanities SERPs. This diagnostic helps him outrank competitors successful three steps:

• Determine the hunt intent of nuanced, manufacture circumstantial keywords
• Check the changes made by pages that continuously emergence successful fertile implicit time. This uncovers what contented oregon features lucifer hunt intent closer.
• Find gaps successful contented which tin assistance them outrank the existent apical pages and bargain featured snippets.

2. Rank Tracker - to consistently show keyword rankings crossed each merchandise lines

Hack The Box uses Rank Tracker to show keywords rankings for the breadth of their content: from conversion-oriented merchandise landing pages to bottom-of-funnel blog posts. Accurate month-month reporting and tracking allows them to regularly place pieces to prioritize contented refreshing, oregon execute further probe if determination are abrupt drops successful ranking. 

Hassan explains this instrumentality has go a “daily driver” successful their contented instauration workflow & editorial management. 

3. Site Audit -  to support their website’s method wellness with ease

Site Audit makes method audits casual for Hack The Box: they analyse the apical method issues, prioritize them successful an exported google sheet, and past stock what needs to beryllium fixed with web improvement and merchandise teams. Not needing to acceptable up a customized crawl oregon usage a abstracted instrumentality makes it accelerated and casual to routinely support their website’s method SEO wellness good optimized. 

Empower each concern enactment with Ahrefs

• Keywords Explorer
• Rank Tracker
• Site Audit
• SERP Comparison