Resource leafage nexus gathering is thing new, but it remains a fashionable nexus gathering tactic.

How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it:

Here are 3 reasons why:

1. It works.
2. It’s scalable.
3. It’s relatively easy.

In this guide, I’ll explicate however to physique links from assets pages successful 3 elemental steps. 

But first, let’s marque definite we’re connected the same page.

Resource leafage nexus gathering is wherever you get backlinks from webpages that curate and nexus retired to utile manufacture resources.

Here’s what a emblematic assets leafage looks like: 

If you person a large plan resource, you tin scope retired to the creator of that leafage and suggest it for inclusion. 

Suggesting a utile assets to a assets leafage proprietor helps support the leafage caller and up to date. That’s wherefore galore of their creators really inquire for submissions.

Example of a assets leafage proprietor asking for suggestions.

This means you don’t person to bash excessively overmuch convincing to get utile resources added.

You’ll archetypal request a utile assets to pitch. This tin beryllium your homepage. But successful astir cases, it’ll beryllium an informational assets oregon interactive tool. If you don’t person that, work our usher to creating nexus bait. 

If you’re bully to go, travel this process:

1. Find applicable assets pages
2. Vet the pages
3. Reach retired and suggest your resource

1. Find applicable assets pages

The easiest mode to bash this is with Google hunt operators. 

To acceptable yourself up for success, commencement by doing these 3 things:

1. Create a escaped Ahrefs Webmaster Tools account
2. Install Ahrefs’ SEO Toolbar
3. Go here and acceptable the fig of Google hunt results per leafage to 100

Next, caput backmost to Google and benignant a wide keyword related to your assets followed by this hunt operator: intitle:resources inurl:resources.html. 

For example, if your assets is simply a keto fare calculator, you whitethorn hunt for this:

Next, click the SEO Toolbar icon successful your browser and toggle “SERP tools” on, arsenic good arsenic “Results metrics” nether the SERP settings.

You should present spot an Ahrefs overlay successful the Google hunt results with an “Export CSV” button. Click this to export the results. 

You tin past repetition the process for different akin hunt operators to find much pages, such as:

• fitness intitle:resources inurl:links.html
• fitness intitle:links inurl: resources.html
• fitness inurl:.com/resources
• fitness inurl:resources intitle:resources

If you privation adjacent much hunt operators, usage this Google sheet. All you person to bash is adhd up to 10 keywords successful the highlighted cells, past caput implicit to the “Results” tab wherever you’ll person hundreds of hunt operators acceptable to go.

Finally, you tin merge each the exported CSVs utilizing this website.

2. Vet the pages

Not each of the results you scraped from Google volition beryllium relevant, truthful you request to vet them earlier reaching out. This is simply a two-step process: 

1. Filter and destruct utilizing metrics
2. Manually reappraisal the remaining pages

A. Filter and destruct utilizing metrics

You’ve astir apt got acold excessively galore pages connected your database to realistically vet by hand, but luckily you tin weed retired astir of the junk with SEO metrics. 

Follow this flowchart to find the easiest mode to get these metrics for you:

As the flowchart explains, if you person a paid Ahrefs program and utilized our SEO Toolbar to extract Google’s results, the metrics are already successful your CSV. 

If not, determination are 2 options:

• Bulk cheque – Enter up to 200 URLs astatine a clip into our Batch Analysis tool, oregon usage a third-party instrumentality similar Screaming Frog oregon URL Profiler that connects to the Ahrefs API. 
• Skip this measurement – While you could usage our escaped postulation checker and free Domain Rating checker to propulsion metrics for each URL individually, it would instrumentality acold excessively long. It’s amended conscionable to skip this measurement and vet each pages manually.

Once you’ve pulled the metrics, you tin conscionable filter the spreadsheet for prospects that lucifer your requirements. If you’re not definite wherever to start, here’s my suggestion:

• Domain Rating (DR) >= 10
• Domain Search Traffic (ST): >= 5000

This should beryllium capable to chopped the database down by astir 70%.

B. Manually reappraisal the remaining pages

The easiest mode to bash this is to unfastened the remaining URLs successful batches of 5 to 10 and reappraisal the pages manually. You tin usage openallurls.com to marque this easier. 

This process is simply a spot subjective, but you’re fundamentally looking for pages that:

• Link retired to outer resources.
• Link to different topically related resources.
• Look similar idiosyncratic cares astir maintaining them.

But astir importantly, you should look to place the pages wherever the summation of your nexus volition adhd value. Make an effort to bash that, and your conversion complaint volition skyrocket.

For immoderate prospects that don’t conscionable your requirements, enactment an “x” successful the URL/target file to signify that you don’t request to pitch them. 

3. Reach retired and suggest your resource

Lastly, you request to find the idiosyncratic liable for maintaining each assets leafage and fto them cognize your contented exists.

That goes thing like this:

• Hey, [Name].
• Just came crossed your database of resources here: [link].
• We conscionable created [x].
• It mightiness marque a worthwhile summation to the page.

Here are a fewer tips to get the astir from your efforts:

Tip 1. Respect their preferred interaction method

Mail merges are your person erstwhile it comes to doing email outreach astatine scale. But you shouldn’t disregard the person’s preferred interaction method conscionable to marque your beingness easier.

If idiosyncratic says you should taxable resources utilizing a interaction form, respect their wishes.

Tip 2. Email the idiosyncratic liable for the page

Emailing [email protected] is usually avoidable. It’s what lazy marketers bash erstwhile they can’t beryllium bothered to hunt down a existent person’s email address.

Don’t beryllium that marketer. Make an effort to fig retired who’s liable for the leafage and interaction them directly. Your conversion complaint volition convey you for it. 

Tip 3. Tell them wherever the nexus should go

Links connected assets pages are often divided into subgroups. Don’t hesitate to archer the recipient wherever you deliberation your assets should beryllium placed. It’s helpful.

Tip 4. Point retired breached links connected the page

Broken links connected a assets leafage are yet different inducement for the tract proprietor to edit them. And if they’re doing that, they whitethorn arsenic good adhd your assets portion they’re there. 

Here’s an casual (and free) mode to cheque for dormant links connected a page:

1. Go to “Outgoing links” connected Ahrefs’ SEO Toolbar
2. Click “Check status”

You tin past filter for breached links and export them. 

It’s past conscionable a lawsuit of letting the tract proprietor cognize astir the dormant links successful your email.

Tip 5. Don’t pay

Buying links is against Google’s guidelines. Plus, if idiosyncratic is selling links connected a assets page, chances are the leafage volition beryllium beauteous useless and spammy.

Follow each of the instructions above, and it should beryllium capable to onshore astatine slightest a fistful of assets leafage links successful astir niches. But wherefore halt there? There are plentifulness of different ways to find adjacent much assets pages.

Here are 3 of them: 

1. Search the backlink profiles of sites with known assets page links

Given that assets leafage nexus gathering is simply a communal link gathering tactic, if a leafage has a nexus from 1 assets page, it astir apt has links from different assets pages.

Here’s however to find those assets pages:

1. Crawl your vetted database of assets pages with Screaming Frog
2. Go to Bulk Export > Links > External Links
3. Open the CSV and transcript each URLs successful the “Destination” column 
4. Paste them into this Google sheet
5. Go to the “Results” tab

You should present spot a database of websites that person astatine slightest 1 assets leafage backlink:

From here, you tin simply paste immoderate applicable domains into Ahrefs’ Site Explorer, spell to the Backlinks report, and hunt for “resources.htm” successful the referring page URL. 

For example, if we bash this for eatright.org, we get 344 results: 

Here’s conscionable 1 example:

2. Search for listicle assets pages

Most “traditional” assets leafage hunt operators won’t find listicles like this:

That’s a shame due to the fact that these are besides “resource” pages successful their ain right, arsenic they database and nexus utile resources.

To find these pages, conscionable hunt Google for “best [thing]”. 

For example, if you tally a gym successful London, you could simply hunt for “best gyms successful london”:

You tin past usage Ahrefs’ SEO Toolbar to extract these to a CSV record (along with SEO metrics, for paying customers).

If you’re an Ahrefs user, you tin velocity up your hunt utilizing Content Explorer. Just tally an “In title” hunt and filter for pages that lucifer your criteria (e.g., DR 30+). 

Or if you prefer, plug a rival into Site Explorer, spell to the Backlinks report, and hunt for referring pages with “best [thing]” successful their titles.

3. Search for pages with assets sections

Not each assets pages are pages dedicated solely to listing resources. 

For example, galore of our blog posts person “further reading” sections wherever we database and nexus to related resources from different websites:

Here are the hunt operators you tin usage to find these opportunities:

• Keyword “further reading”
• Keyword “more resources”
• Keyword “other resources”
• Keyword “favorite resources”
• Keyword “favorite tools”

Then it’s conscionable a lawsuit of opening each hunt result, utilizing CTRL/CMD+F to hunt for the footprint connected the page, and checking that they nexus to outer resources successful the conception (not conscionable interior resources).

If the accidental looks promising, find the tract owner’s email address and transportation your resource.

Here are the pros and cons of pitching these types of pages:

If you tin physique a narration with the tract proprietor oregon astatine slightest assistance successful immoderate mode earlier pitching, you tin flooded immoderate of the cons above.

Final thoughts 

Resource leafage nexus gathering is astir arsenic straightforward arsenic it gets. That’s astir apt wherefore truthful galore SEO professionals proceed to usage this tactic—even successful a satellite of skyscrapers and shotguns. 

Want a speedy recap of everything we covered? Watch this video: 

Got questions? Give maine a outcry on Twitter.