Search Engine Optimization (SEO) takes a batch of time, concentration, and dedication. Some tasks request regular attention, specified arsenic backlink analysis, keyword research, conducting tract audits, and monitoring your rankings.

Luckily, you don’t person to bash these SEO tasks wholly manually, acknowledgment to the powerfulness of SEO automation.

SEO automation is the process of leveraging tools to assistance you with your SEO tasks by automatically handling them for you. All you person to bash is regularly reappraisal the findings of these SEO tools, and resoluteness issues arsenic and erstwhile they occur.

A full big of SEO tasks tin beryllium automated, including tract audits, rival monitoring, interior nexus analysis, and adjacent contented creation. These tasks tin beryllium automated utilizing SEO tools similar Semrush, Google Search Console, and Google Analytics 4.

Read connected to larn however you tin escaped up clip and absorption connected much indispensable tasks done the powerfulness of SEO automation.

How Automation Can Transform Your SEO

SEO is simply a semipermanent endeavor and ne'er a once-off thing.

There are definite aspects of SEO that you request to cheque daily, weekly, monthly, and annually.

Given however rhythmic these checks tin be, you’d beryllium foolish not to present immoderate automation into your SEO to-do list.

By utilizing SEO tools to transportation retired regular tasks, you prevention yourself (and your company) tons of time, money, and resources. Why should you walk hours checking your website for issues erstwhile an SEO instrumentality tin bash the occupation for you?

For example, you could usage Semrush’s Site Audit instrumentality to crawl your tract and find breached interior links.

To bash this, click connected “Site Audit” successful the paper connected the left.

Next, connected the Overview page, click “View details” nether “Internal Linking”:

If determination are immoderate breached interior links, you’ll beryllium capable to presumption them nether “Internal Link Issues” “Errors”:

Semrush’s Site Audit instrumentality is massively adjuvant and saves you a ton of time.

Instead of going done your full domain manually to cheque for breached links, you tin usage the instrumentality to bash the immense bulk of the enactment for you — i.e., really uncovering the issues that you request to fix.

SEO Tasks That Can Be Fully Automated

In this section, I’ll database each of the SEO tasks you tin automate and the tools you tin usage for each of them. I’ll besides concisely explicate however to usage each instrumentality for the required task.

1. Backlink analysis

Let’s commencement with an SEO task that is universally important: backlinks. Considered to beryllium the currency of SEO, backlinks are important successful helping your tract grow.

Without prime backlinks pointing toward your site, you’ll conflict to ascent the hunt motor results pages (SERPs) and cement your estimation arsenic a credible root of information.

By “reputation” I mean however trustworthy your tract is successful the eyes of Google and different hunt engines.

If your tract has a batch of toxic backlinks (i.e., backlinks from questionable oregon spammy websites) your estimation could beryllium severely hampered.

So, however bash you support connected apical of your backlinks, some credible and toxic? By performing a backlink audit astatine slightest erstwhile per month.

However, alternatively of going done each your backlinks and judging their worthy manually, you tin usage Semrush’s Backlink Audit instrumentality to cheque up connected them for you.

The instrumentality volition crawl your website and cod information connected each the backlinks pointing to your site.

Once you link your tract to Semrush, you tin spell into the Backlink Audit instrumentality whenever you privation to cheque successful connected the wide wellness of your backlink profile.

Here’s however to usage the tool. Click connected “Backlink Audit” recovered nether the Link Building section:

Next, benignant successful your domain and deed “Start Backlink Audit”:

On the Overview page, you’ll spot the Overall Toxicity Score which volition springiness you a little glimpse into however your backlink illustration is looking:

As you tin see, the bulk of my links aren’t toxic. If you click connected the “toxic” conception of the bar:

You’ll beryllium fixed a database of your astir toxic links, ordered by default from highest Toxicity Score (TS) to lowest:

If you’ve got toxic backlinks, I’d urge visiting the tract to spot whether oregon not they’re worthy keeping.

If they’re not worthy keeping, you tin adhd them to the disavow database by selecting the fastener connected the right:

Once you’ve added the toxic links to the Disavow database you tin download the database arsenic a .txt file.

You tin find your disavow database by clicking the Disavow tab:

Scroll down, and you’ll find a database of each the links you’ve selected to disavow:

To person this database to a TXT file, prime the “Export to TXT” fastener astatine the apical close of the table:

This record tin past beryllium uploaded to the Disavow Tool successful Google Search Console. This volition pass Google to disregard these links.

Having taken attraction of the toxic links done the Disavow list, let’s delve into however you tin show your backlink illustration for changes.

Semrush’s Backlink Analytics instrumentality automates the process of managing your backlinks.

It tin track:

• New backlinks
• Backlinks you’ve lost
• Your Nofollow and Dofollow links
• Sponsored and UGC links

This automated monitoring ensures that you enactment updated without having to manually hunt for these changes.

Here’s however to usage the Backlink Analytics instrumentality to presumption new backlinks.

Click connected “Backlink Analytics” successful the main menu:

And past benignant successful your domain:

After you click “Analyze”, you’ll onshore connected the main Backlink Analytics dashboard:

Click connected the “Backlinks” tab:

…and you’ll spot a database of your backlinks.

To reappraisal each the backlinks you’ve precocious gained, click connected the “New” tab:

You’ll beryllium presented with a database of your recently acquired links. On apical of that, you’ll besides beryllium capable to presumption which leafage is earning the backlink, the Page Authority Score of the referring domain, and the anchor text.

If you privation to reappraisal your Dofollow & Nofollow links, arsenic good arsenic Sponsored oregon UGC attributes, simply click connected immoderate of the filter options:

To further automate your backlink analysis, you tin usage Semrush’s Backlink Gap tool.

This tin beryllium utilized to find the backlinks your competitors presently person but you don’t.

Instead of manually searching for websites that nexus to your competitors, the Backlink Gap instrumentality provides you with a database of domains wherever you could perchance summation backlinks.

Plus, the Backlink Gap instrumentality allows you to analyse respective competitors simultaneously.
To usage this tool, caput implicit to “Backlink Gap” recovered nether Competitive Research:

Next, adhd your domain arsenic good arsenic your apical competitors and past deed the “Find prospects” button:

You’ll past beryllium shown a database of backlinks that you don’t have, but your competitors do:

You tin besides presumption the Authority Score (AS) and monthly visits of each of the referring domains:

If you find backlink opportunities that could beryllium beneficial for your link building campaign, you tin utilize this instrumentality to automate an outreach run arsenic well.

Simply prime the referring domains you’d similar to get backlinks from and click the “+ Start outreach” button:

You tin past take to “Send prospects” to Semrush’s Link Building tool:

With the Link Building tool, you’ll beryllium capable to automate emails to each of these prospects.

Overall, Semrush’s Link Building Suite tin assistance you implicit the full backlink investigation process: from analyzing your ain and your competitors’ backlinks, close up to uncovering caller backlink opportunities and reaching retired to prospective websites.

Analyze backlinks utilizing Google Search Console

Google Search Console offers a escaped method for analyzing your backlinks.

The instrumentality volition supply you with basal insights into which websites are linking to yours, allowing you to show and measure your backlink illustration without the request for manual tracking.

To cheque up connected your backlinks, scroll down and click connected the “Links” tab:

…on the “Links” page, spell to the “External Links” conception and click “MORE” astatine the bottom:

You’ll past beryllium shown a database of the pages connected your domain on with the incoming links and referring domains. By default, they’ll beryllium listed successful bid of the fig of backlinks they receive:

If you click connected 1 of these URLs, you tin reappraisal each the backlinks that the leafage receives.

For example, erstwhile I click connected https://backlinko.com, I’m shown a database of each the domains that are presently linking to my homepage, arsenic good arsenic the fig of backlinks coming from each domain:

As you tin see, the reports aren’t arsenic broad arsenic what you’d get done Semrush.

You can’t find immoderate toxic links you mightiness have, nor tin you analyse the anchor substance utilized oregon the leafage authorization people of the referring domain.

Therefore, I highly urge investing successful Semrush if you privation a broad overview of your site’s backlink portfolio. It volition supply you with broad information and insights into your backlinks.

2. Tracking leafage presumption metrics

After you’ve launched an SEO campaign, measuring its show is essential.

While checking connected SERP positions works arsenic a bully show indicator, reviewing your leafage presumption metrics gives you amended penetration into however your assemblage engages with your pages.

There are 3 tools you tin usage to way leafage presumption metrics. These are Google Search Console, Google Analytics 4, and Semrush’s Organic Traffic Insights. I’ll amusement you however to usage each of them.

Google Search Console

Google Search Console (GSC) is utilized passim the SEO game.

Once you’ve linked your domain to the platform, GSC tin beryllium utilized to analyse cardinal metrics for your pages. These metrics include:

• Total Clicks — This shows you however galore times your web leafage was clicked connected via the SERPs.
• Total Impressions — This metric reflects however galore times a leafage from your tract appeared successful the SERP for a user’s hunt query.
• Average CTR — This volition springiness you a percent of however often web users click connected your nexus connected average. The calculation for determining Average CTR (Click-Through-Rate) is: (clicks ÷ impressions) x 100.
• Average Position — This metric volition amusement you what your mean SERP positions are for your pages.

To presumption these metrics, caput implicit to the “Search Results” tab nether the Performance conception connected the left:

Here, you’ll beryllium capable to spot the metrics mentioned above, arsenic displayed successful the main graph:

The metrics tin beryllium altered depending connected the day parameters you choose, which tin beryllium changed by clicking connected the “Date:” enactment located supra the metrics:

Next, you tin take to change the reports to immoderate of the pursuing day parameters oregon take a customized day range:

You tin adjacent comparison 1 clip framework to different by selecting the “Compare” enactment connected the right.

Once you’ve acceptable your day parameters, scroll down and click connected “Pages”:

Here are my existent apical pages, arsenic good arsenic their clicks, impressions, CTR, and mean positions:

As you tin see, utilizing GSC tin prevention you the occupation of having to fig retired the fig of clicks and impressions your pages are receiving, arsenic good arsenic the CTR and mean positions they are in.

This volition springiness you an thought of which pages are performing amended than others.

For example, by looking astatine the “clicks” metric, you tin easy place the topics that are gaining you the astir clicks. With this insight, you’ll person a wide absorption connected which topics to absorption connected for creating further contented around.

To export your reports, simply click connected the “Export” fastener astatine the apical right-hand side:

Using Google Analytics 4

Google Search Console whitethorn beryllium bully for giving you an overview of your clicks, impressions, and truthful on. However, if you privation to presumption much granular information related to your leafage presumption metrics, I’d urge utilizing Google Analytics 4.

When it comes to tracking leafage presumption metrics, determination are 2 sections of Google Analytics 4 that are peculiarly helpful: ‘Pages and screens” is 1 of them, “Landing page” is the other.

Let’s commencement with Pages and screens.

“Pages” refers to each your web pages that your visitors click connected during their clip connected your site. It does not lone grounds the leafage they onshore on, but each azygous leafage they sojourn arsenic a whole.

“Screens” is akin to “pages”, but refers to the antithetic sections of your app that users visit.

With GA4’s Pages and screens, you tin analyse the following:

• Views — This gives you an knowing of which pages person the astir views.
• Users — This metric shows you the fig of unsocial users that sojourn your site. Unlike the “views” metric, each visitant is lone counted once.
• Views per user — This metric represents the mean fig of leafage views generated by website visitors.
• Average engagement time — This gives you an denotation of the mean magnitude of clip that users walk actively connected your web page.
• Event count — This metric represents the magnitude of events that users person triggered portion visiting your web pages. Events tin see leafage clicks, downloads, video views, and customized events that you’ve acceptable successful GA4.
• Conversions — With this metric you tin spot the fig of purchasers, message subscriptions, oregon different goals that person been completed by your tract visitors.

Where tin you find these metrics?

Once you’ve acceptable up your GA4 relationship for your domain, caput implicit to the Pages and Screens report, which is beneath “Engagement” successful the Reports menu:

When you onshore connected the Pages and Screens dashboard, scroll down and you’ll spot a database of each your URLs on with their leafage presumption metrics.

Overall, the Pages and Screens conception is utile for determining which parts of your tract users navigate to the most.

You tin besides usage the mean engagement time, lawsuit count, and conversion metrics to find whether the pages are performing well, oregon if adjustments request to beryllium made.

From the paper connected the left, you tin besides scope the Landing leafage report. You tin find this straight beneath Pages and Screens, arsenic shown here:

As the sanction implies, the absorption of this study is to amusement you a database of your top-performing landing pages. I.e., the first-page visitors onshore connected erstwhile entering your website.

Here, you tin reappraisal metrics specified as:

• Sessions — Reflects the full magnitude of sessions users spent connected each of your pages listed.
• Users — The full fig of unsocial users that person visited each leafage wrong the specified clip frame.
• New users — Examines lone the visitors who person visited each landing leafage for the archetypal clip during the specified clip frame.
• Average engagement clip per session — How agelong users walk engaged connected your website successful sessions initiated from each of the landing pages.
• Conversions — How galore desired actions tract visitors completed aft visiting the landing page.
• Total revenue — The full magnitude of wealth made from conversions secured via the landing page.

By reviewing each of this, you tin spot however good each leafage is performing. I.e., are these landing pages resulting successful conversions?

It besides helps you place pages that aren’t performing well. If you find a landing leafage that has a debased engagement clip oregon drives nary conversions, possibly determination is thing incorrect with it. In that case, you should sojourn the leafage and investigate.

Overall, GA4 tin beryllium utilized to automate the process of tracking your leafage views and the show of your pages.

Using Semrush’s Organic Traffic Insights

If you’d similar to analyse your leafage presumption metrics each successful 1 place, past you tin usage Semrush’s Organic Traffic Insights tool.

Not lone tin you usage this instrumentality to gully successful information from Google Search Console, but you tin usage it to stitchery information from GA4, too.

Here’s however to usage the tool. Click “Organic Traffic Insights” recovered nether the Keyword Research section:

Enter your domain and click “Get Insights”:

You’ll past person to link your Google Search Console and GA4 relationship to Semrush.

Then prime a “Location” and “Device”, and deed “Go to Organic Traffic Insights:

You’ll past beryllium capable to analyse information from Google Analytics 4, Google Search Console, and Semrush – each successful 1 tool.

As you tin see, this study is loaded with insightful metrics which include:

• Users — This refers to the full fig of unsocial users who logged an event.
• Sessions — Sessions measurement however galore times your users prosecute with your leafage during a peculiar period. Google defines a “session” arsenic being 30 minutes successful length. If a idiosyncratic clicks connected a caller leafage connected your tract erstwhile this 30 minutes is up, past a 2nd league volition beryllium recorded.
• Pages/sessions — The mean fig of pages visited per session.
• Avg. sessions duration — The mean magnitude of clip your tract visitors spent connected your web pages.
• Bounce rate — The percent of tract visitors who near aft lone visiting 1 page.

To presumption however these metrics alteration implicit time, you tin besides set the day scope astatine the apical right:

For example, if I wanted to get insights for the past 2 days, I tin prime this and deed “Apply”, arsenic shown here:

I tin spot that my domain gained 4.3k caller users and the sessions went up by 71% to 5.5k:

If you request to export your Organic Traffic Insights report, click connected the export fastener astatine the apical right-hand broadside of the page, and take which study you privation to export:

Overall, Semrush’s Organic Traffic Insights instrumentality streamlines the process of reviewing your leafage presumption metrics by seamlessly integrating information from some GSC and GA4. This means you tin conveniently entree and analyse each your important metrics successful 1 azygous dashboard.

With these insights, you’ll beryllium capable to place your top-performing pages and areas wherever improvements request to beryllium made.

3. Page indexing

When you request to cheque whether Google has indexed your pages, past you tin bash truthful easy successful GSC. After all, you won’t beryllium capable to fertile connected the SERPs if your pages aren’t indexed.

All you request to bash is caput implicit to “Pages”, which you’ll find beneath the “Indexing” section:

This volition past springiness you an overview of however galore pages connected your tract are presently indexed, arsenic good arsenic the pages that aren’t:

If you click connected “View information astir indexed pages”…

…and scroll down, you’ll spot a database of each your indexed pages, listed successful bid of erstwhile they were past crawled:

This tin prevention you a ton of clip from having to manually cheque for your pages connected Google, particularly if you person a ample website with hundreds of pages.

But what astir pages that aren’t indexed?

To spot each the pages connected your tract that aren’t presently indexed, simply instrumentality to the Page Indexing dashboard.

Scroll down and you’ll spot a array titled “Why pages aren’t indexed”:

Here, you’ll beryllium capable to presumption each the reasons wherefore your pages aren’t indexed. If you click connected 1 of these reasons, you’ll beryllium capable to reappraisal each the pages that person been affected by that circumstantial problem.

For example, erstwhile I click connected the “Not recovered (404)” reason, I tin reappraisal each the pages that are presently affected:

Determining which of your pages aren’t indexed tin beryllium confusing and time-consuming.

With GSC, you person each the information astatine your fingertips. All you person to bash is reappraisal the findings and hole the problems.

4. Keyword probe and analysis

Another captious constituent of SEO is keyword research. Without knowing what specific keywords to target, however volition you ever pull the close audience?

Keyword probe involves analyzing the keywords your people assemblage uses and narrowing down your findings to a database of people keywords.

From these people keywords, you tin make contented that straight meets the needs of your assemblage and allows you to vie with your niche rivals.

When conducting keyword research, you person to spell done immense bodies of information to find which keywords to target.

This tin beryllium a time-consuming process, particularly erstwhile you’re trying to fig retired which hunt presumption your competitors are ranking for and you’re not.

To marque this task easier for you, you tin usage Semrush’s Keyword Gap instrumentality to automate the process.

This instrumentality allows you to comparison your domain against 4 of your competitors to place keyword opportunities you’re missing retired on.

To usage this tool, click “Keyword Gap”.

Next, paste your domain and your apical competitors successful and deed “Compare”.

Then, scroll down to the array section. By default, you volition beryllium shown each the keywords that you stock with your competitors:

While this information is insightful, I mostly wage much attraction to the “Missing” and “Untapped” tabs.
“Missing” shows you each the keywords your competitors person connected their sites, but you don’t person connected yours:

While “Untapped” shows you keywords you don’t fertile for but astatine slightest 1 rival does:

Both of these features are adjuvant due to the fact that they let you to place gaps successful your keyword-targeting strategy.

Rather than digging done your competitors’ articles to find keywords you’re missing, you tin usage the Keyword Gap instrumentality to place these hunt presumption for you. This volition prevention you a ton of time.

If you travel crossed immoderate keywords that you like, you tin store them successful the Keyword Manager instrumentality by creating a keyword list.

Simply tick the container connected the left-hand broadside and click “+ Add to list” astatine the apical right-hand side:

Now, let’s speech astir however Semrush’s Keyword Magic Tool tin assistance you further automate your keyword research.

Let’s accidental you’ve precocious acquired a caller website and would similar to motorboat a palmy SEO campaign. You’ve got a unsmooth database of effect keywords, but don’t cognize which different keywords to usage successful bid to get your contented ranking.

Instead of manually compiling keyword lists, you tin usage the Keyword Magic instrumentality to not lone supply you with keyword ideas, but besides supply you with immoderate automated investigation for each.

For example, let’s accidental you’re trying to optimize a website astir canine breeds, and 1 of your effect keywords is “dog breeds”.

You tin participate this effect keyword into the Keyword Magic Tool, arsenic shown here:

After you deed “Search”, you’ll beryllium presented with a database of keywords:

You tin besides spot the monthly hunt volume, keyword difficulty, and hunt intent for each keyword.

“KD %” reflects however hard it would beryllium to fertile for the keyword.

So, ideally, you’d privation to people keywords with a precocious hunt measurement and debased KD score.

Intent refers to the idiosyncratic intent associated with a peculiar keyword. It helps you recognize the crushed oregon intent down a user’s hunt erstwhile they participate that circumstantial keyword into a hunt engine.

You tin besides usage the filter options to further refine your database of keywords.

For example, you tin usage the KD % filter to find keywords that are “Easy” to fertile for:

After you click “Apply”, the instrumentality volition contiguous you with a refined database of keywords that lucifer your settings:

As default, the keywords supra are arranged successful bid of hunt volume. So, the 2 options astatine the top:

…have a precise precocious hunt measurement of 2.4K each, but a comparatively debased keyword trouble people of 27% and 26% respectively.

Given these debased scores, it would decidedly beryllium worthy targeting these keywords.

5. Create keyword clusters

Keyword clustering involves grouping a database of keywords that are related to your main people keywords. These clusters tin dwell of synonyms arsenic good arsenic semantically related words.

For example, if your superior keyword is “search motor optimization”, immoderate related keywords could see “SEO keywords”, “backlinks”, and “internal links”.

You tin usage Semrush’s Keyword Manager instrumentality to make keyword clusters related to your effect keyword. The instrumentality volition supply you with a database of related presumption and synonyms you tin usage successful your content.

Here’s however to usage this tool: Head implicit to Keyword Manager…

…and deed “Create list”:

Then, benignant successful your effect keyword, prime a database, and benignant successful your domain:

After you deed “Create list”, Semrush volition instrumentality a fewer seconds to make your keyword clusters:

If you click connected 1 of the clusters, you’ll beryllium capable to reappraisal an ordered database of related keywords and synonyms.

You tin besides analyse utile accusation specified arsenic the hunt intent, keyword trouble and hunt measurement of the keywords successful the cluster.

For example, here’s what I get erstwhile I click connected the “SEO automation” keyword cluster:

I present person much related keywords and synonyms to usage successful my article.

You tin besides grow your keyword clusters by adding related hunt presumption you tin find utilizing Semrush’s Keyword Magic tool:

Paste a effect keyword into the Keyword Magic instrumentality hunt bar, for example, “SEO”:

After you deed the hunt button, you’ll spot a database of keywords connected the adjacent page. If you click connected “Related”, the instrumentality volition automatically make a database of related keywords that you tin adhd to your cluster:

You tin past nonstop these keywords implicit to the Keyword Manager instrumentality by ticking each the keywords you privation and clicking the “+ Add to list” button:

To find semantically related keywords, click connected 1 of the keyword groups listed nether “All keywords” connected the left-hand side:

For example, if you click connected Google, you’ll past beryllium presented with much keywords that are semantically related to your effect keyword.

If you request much suggestions, caput implicit to Semrush’s SEO Content Template tool:

This instrumentality volition automate a clump of semantically related keywords you tin adhd to your article.

To usage this tool, benignant your effect keyword into the hunt barroom and click“ Create contented template”:

On the adjacent leafage you onshore on, scroll down to the “Key recommendations” conception wherever you’ll find each the semantic keyword suggestions the instrumentality has provided.

If you’ve already written and published your content, you tin usage Semrush’s On Page SEO Checker to audit your web pages and supply you with semantic keyword suggestions truthful that you tin amended optimize your content.

Here’s however to usage the tool. Click connected “On Page SEO Checker”:

Then, scroll down to the “Top Pages to Optimize” section, and click connected 1 of the “Ideas” buttons adjacent to the URLs:

On the adjacent page, scroll down and you’ll spot a database of semantically related keywords your competitors are utilizing successful their content, but you aren’t utilizing successful yours.

Arranging your keywords into groups manually tin beryllium to beryllium rather time-consuming. Therefore, I highly urge utilizing Semrush to automate this task. You volition prevention yourself a important magnitude of time.

6. Monitor keyword positions

You request to regularly show your keyword rankings connected the SERPs to marque definite your SEO efforts are really paying off. The net is an unpredictable place; you could beryllium ranking highly for a keyword 1 time and past plummet the next.

Checking however you fertile for a keyword manually is comparatively straightforward. All you’ve got to bash is hunt for the keyword connected Google and spot wherever you prevarication successful the hunt results.

However, this would instrumentality a sizeable magnitude of clip and effort if you were to bash it for each keyword that you’ve ever targeted connected your website.

Instead, you tin automate the task utilizing Semrush’s Position Tracking instrumentality to cheque precisely however good (or however poorly) you’re presently ranking for your main people keywords.

To usage the tool, click connected “Position Tracking” nether the Keyword Research section:

Enter your domain and prime “Set up tracking”.

You’ll request to past prime a hunt engine, device, location, and concern name:

Next, you person to benignant successful the keywords you privation to way your positions for successful the container below.

After you’ve typed them in, click “Add keywords to campaign”, and past the “Start Tracking” button:

Semrush volition past request clip to stitchery your Position Tracking information (this tin instrumentality a mates of minutes, depending connected however galore keywords you entered).

Once it’s ready, you’ll onshore connected the Position Tracking dashboard, which volition look similar this:

Scroll down, and you’ll spot a Position Tracking table.

In this table, you tin reappraisal wherever you presently fertile (vs. wherever you ranked astatine an earlier date), arsenic good arsenic the estimated magnitude of postulation those keywords are pulling in:

You tin besides automate alerts that volition trigger whenever your keyword positions connected the SERPs change.

To bash this, click connected the settings fastener connected the acold right, and prime “Triggers”:

Then, click “Add caller trigger”:

You tin past prime however galore positions a keyword would request to determination up oregon down successful the rankings successful bid for you to person an alert:

Once you deed “Add”, the alert volition beryllium created.

7. Site Audit

Site audits volition assistance you place each things that perchance interaction your site’s show levels and rankings. These include:

• Broken interior links
• 404 pages
• Duplicate rubric tags and meta descriptions
• Duplicate contented issues
• Pages that couldn’t beryllium crawled
• Redirect chains and loops
• Slow loading pages
• Non Indexed pages
• Backlinks

If your pages instrumentality ages to load oregon if your interior links are broken, your tract visitors volition apt get frustrated and permission your site.

This volition interaction their idiosyncratic acquisition negatively, which means that your bounce complaint increases and visits to your tract volition decrease. Ultimately, this volition pb to a driblet successful your SERP rankings.

However, it’s not lone your tract visitors that volition beryllium affected by these issues.

For example, issues specified arsenic breached links tin besides interaction Googlebot’s quality to crawl your site, which could effect successful immoderate of your web pages not being crawled and indexed. If your pages aren’t indexed, they can’t fertile astatine all.

These issues whitethorn not beryllium instantly evident to you arsenic the webmaster, truthful you request to conduct regular tract audits to guarantee that everything is moving smoothly.

You could spell done the entirety of your domain and look for errors yourself, but this would beryllium precise time-consuming, not to notation unreliable.

Instead, you could usage Semrush’s Site Audit tool, which volition automatically crawl your website and place errors.

Here’s however to usage the Site Audit tool.

Scroll down till you find Site Audit connected the left:

After you click connected it, paste your domain successful the hunt barroom and click “Start Audit”:

You’ll past request to prime a fewer configurations, earlier hitting “Start Site Audit”:

Once your tract audit is complete, you’ll onshore connected the Site Audit Overview dashboard.

Here, you get a speedy snapshot of however your website is performing overall. Most importantly, you should beryllium checking the ”Site Health” and “Errors” graphs:

If you click connected the fig nether “Errors”, you’ll beryllium taken to a database of issues that you request to hole ASAP.

This database volition see each your on-page and method SEO issues.

If you caput backmost to the Site Audit Overview dashboard, you tin besides reappraisal however different circumstantial aspects of your tract are performing, specified as:

Crawlability

The Crawlability conception of Site Audit lets you analyse however casual it is for hunt motor crawlers to navigate their mode astir your site.

This conception focuses connected determining however galore of your web pages person been crawled, arsenic good arsenic however galore of them haven’t.

It tin besides supply you with different insights including your leafage crawl depth, tract indexability, crawl fund waste, and sitemap vs. crawled pages report.

If you click connected “View details” nether “Crawlability”:

You tin reappraisal the crawlability of your tract astatine the clip of the audit (in my case, it’s 99%), arsenic good arsenic different utile data.

For example, connected the left-hand broadside of the crawlability dashboard, you tin presumption your indexable pages vs. non-indexable pages ratio:

One of the champion parts of the Crawlability conception is that you don’t adjacent request to manually spell and fig retired wherefore your pages are non-indexable.

Instead, each you person to bash is look astatine the “Crawl Budget Waste” database connected the right-hand side:

This explains the reasons wherefore 30 of my pages are non-indexable.

The Page Crawl Depth graph displays however galore clicks it takes to scope each of your pages from your homepage:

For navigational reasons, you privation to marque definite each your important pages person a click extent of 1 oregon 2 clicks. 3 clicks is the maximum recommended click extent you should person for a page. However, this is lone suitable for pages of lesser importance.

If you’re disquieted astir click depth, you tin click close onto the portion of the illustration you’re astir acrophobic about.

For example, if I wanted to cheque which pages person a click extent of 3, I tin click connected the orangish portion of the graph:

I’ll past beryllium presented with a database of each of my pages that presently person a click extent of this level:

Another utile graph successful this conception is Sitemap vs. Crawled Pages:

This graph represents the fig of pages listed successful your sitemap compared to however galore pages connected your tract person really been successfully crawled.

This means that not each the pages you person intended to beryllium crawled person been crawled. This could beryllium due to the fact that your site’s crawl fund was finished. If this is the case, you should cheque the Crawl Budget Waste database I mentioned earlier to find retired the root of the crawl issues.

Like astir aspects of Semrush, if you request to export the information recovered successful this section, simply deed the PDF fastener astatine the apical right-hand broadside of the page:

You’ll adjacent beryllium capable to automate daily, weekly, and monthly reports.

HTTPS

Google has agelong been encouraging websites to power from HTTP to HTTPS arsenic the second provides amended privateness and information for tract visitors.

By implementing an SSL certificate connected your website, you modulation from HTTP to HTTPS. Therefore, you’re providing a much unafraid browsing acquisition for your visitors. Plus, Google volition presumption your tract arsenic being much trustworthy, which could assistance to boost your rankings.

So, it’s important to power from HTTP to HTTPS — it’s besides important to show your HTTPS implementation.

How bash you bash that? You tin deed the “View details” fastener successful the HTTPS widget connected the Site Audit dashboard.

Here, you’ll beryllium fixed a breakdown of your HTTPS implementation connected your site.

For example, I presently person respective HTTPs issues nether the Website Architecture section:

By clicking connected this warning, I tin place the circumstantial URLs that necessitate attraction and request to beryllium addressed:

Site Performance

When you click connected “View details” successful the Site Performance widget…

…you’ll beryllium capable to presumption your leafage load speeds and analyse your website’s CSS and Javascript usage successful bid to find your page’s existent load speeds.

Your full load speeds are displayed successful the Page (HTML) load velocity graph:

0-0.5s is considered optimal leafage velocity loading time. As you tin see, 199 of my pages are successful this range.

In the Performance Issues array connected the right, I tin reappraisal immoderate issues my tract is experiencing.

For example, I tin place which of my site’s pages person ample HTML leafage sizes, redirect chains and loops, oregon dilatory leafage (HTML) load speeds:

Internal linking

I’ve already shown you however the Site Audit instrumentality tin assistance you find and hole breached interior links. Now, I’m going to amusement you the different Errors, Warnings, and Notices you tin analyse successful the Internal Linking report.

Firstly, click “View details” successful the Internal Linking widget:

In the “Warnings” section, you tin reappraisal errors that whitethorn origin issues for your domain astatine immoderate constituent down the line. This includes:

• Having excessively galore links connected 1 page — Overstuffing interior links into your contented tin marque it look spammy and confuse the user. Ideally, you should lone person betwixt 5-10 interior links per 2,000 words.
• Nofollow attributes successful outgoing interior links — If 1 of your interior links has the rel = “nofollow” property set, past web crawlers volition not travel this interior link. This would beryllium atrocious if you’re trying to get the linked leafage indexed.
• Having excessively agelong nexus URLs — You request to marque definite that your URLs aren’t excessively long. Real issues hap erstwhile your URLs transcend 2,000 characters. They tin origin load issues, crawling, and indexing problems, and besides marque them hard for web users to work and share.

Below, you’ll besides beryllium capable to reappraisal the “Notices” section:

Notices, similar Warnings, aren’t arsenic pressing arsenic your interior nexus errors, but are inactive worthy adding to your to-do list.

Markup

Schema markup is simply a microdata connection that hunt engines tin interpret. It tin beryllium utilized to make affluent snippets successful the hunt results, specified as:

If you’ve attempted to instrumentality schema markup connected your web pages, you’ll apt privation to cognize if the implementation was successful.

Instead of manually searching for each blog station you’ve added schema markup codification to, you could automate your cheque by going to the Markup conception of Semrush’s Site Audit.

On the “Markup” widget, click “View details”:

You tin present cheque which pages person schema markup and which ones don’t:

Click connected the “with markup” number:

You’ll beryllium capable to reappraisal each the pages connected your tract that diagnostic markup:

Markup issues, if you person any, volition beryllium listed successful the “Structured Data Items” table, which tin beryllium recovered astatine the bottommost of the main Markup dashboard:

The Warnings report

Another utile diagnostic of Semrush’s Site Audit instrumentality is the “Warnings” tab, which you tin find astatine the apical of your Site Audit dashboard:

…which provides you with a database of issues that could beryllium hindering the show of your site.

Although they’re lone “warnings”, you should inactive purpose to hole them ASAP. Especially if your Warnings database includes immoderate of the following:

• Images don’t person alt attributes — If your images don’t person alt attributes, hunt engines can’t recognize what they contain. On apical of that, radical with ocular disabilities trust connected surface readers, which prime up alt attributes to springiness the idiosyncratic an thought of what the representation is about. Therefore, without alt attributes you can’t fertile successful representation SERPs, arsenic hunt engines don’t cognize however to scale your image, and users mightiness permission if they don’t person a wide presumption of your site’s content.
• Duplicate H1s and rubric tags — Here you tin find retired if aggregate pages connected your tract diagnostic the aforesaid H1s and rubric tags. If you find instances similar this, you request to lick this contented ASAP by implementing unsocial H1s and rubric tags for each of your pages.
  Too overmuch substance wrong rubric tags — If your rubric tags transcend 70 characters, they’ll apt get truncated successful the SERPs. Truncated rubric tags tin look unclear to web users, and it’s not appealing.
• Low connection count — An article’s connection number is usually an indicator of contented prime to hunt engines. For example, if you created a blog station connected a meaty taxable similar “how to bash keyword research”, but you lone wrote 200 words, past you’ve astir apt not written capable to screen the full topic. This is known arsenic “thin content”. Semrush’s Site Audit instrumentality records instances of bladed contented with a debased connection number warning. It’s important to enactment that Google’s algorithm is shifting towards contented relevance implicit connection count, but it inactive prefers higher connection number articles.
• A debased text-HTML ratio — If you person a text-HTML ratio little than 10%, you should truly adhd much substance to the applicable web pages. Google prefers the substance level to outweigh the HTML level of each web page.

8. Core Web Vitals

Core Web Vitals are SUPER important metrics that way the real-world acquisition of users erstwhile they interact with your pages.

They measurement the show of your tract successful presumption of:

• Page loading speed
• Visual stability
• Responsiveness to idiosyncratic input

By tracking your Core Web Vitals metrics, you tin place issues connected your tract that are hampering its idiosyncratic experience. You tin past code these issues which tin pb to reduced bounce rates and a overmuch much affirmative UX.

In my Core Web Vitals guide, you tin find each the accusation you request to efficaciously way and amended these metrics.

9. Page crawls

As an hold of your method SEO audit, you tin usage Semrush’s Log File Analyzer to reappraisal precisely however hunt motor bots interact and navigate astir your site.

Web crawlers are designed to crawl web pages to recognize what the contented is about. These bots navigate their mode astir sites by pursuing links recovered connected the pages themselves.

Given however regularly bots crawl pages, however good they are capable to crawl a domain is simply a bully indicator of the website’s wide health.

Crawls are recorded successful the domain’s log files. These files support way of whenever a web crawler accesses web pages. With this information, you tin find precisely however crawlers navigate astir your domain.

Specifically, you tin place the pages they walk the astir clip on, arsenic good arsenic the pages they sojourn slightest frequently.

You could analyse these log files manually but it requires a precocious level of expertise successful understanding:

• server logs
• web protocols
• and information investigation techniques

not to notation it tin beryllium precise time-consuming owed to the meticulous reappraisal and mentation of log data.

By automating your log record analysis, you tin streamline the process, redeeming clip portion inactive obtaining invaluable insights.

You tin bash this by utilizing Semrush’s Log File Analyzer tool.

With this tool, you tin automatically get information on:

• Mobile bot activity
• Structural and navigational issues wrong your domain
• Opportunities to amended walk your crawl budget

Here’s however to usage the tool.

Head implicit to Log File Analyzer:

Browse for your log files (you should beryllium capable to download your log files onto your machine from your website cPanel) and upload them here:

Once uploaded, the instrumentality volition uncover if determination are presently immoderate crawlability issues.

It volition find these issues by examining however your crawl fund is being spent.

Once you’ve determined these crawlability issues, you tin devise a roadmap for however to hole them to marque your tract much crawlable.

For example, if your crawl fund is not being evenly distributed, possibly you request to reconsider your website architecture and interior linking. Especially if immoderate of your pages aren’t being crawled astatine all.

Best of all: the Log File Analyzer instrumentality volition support you up-to-date with leafage crawls automatically.

Whenever you request to cheque the latest study connected however your crawl fund is being spent, each you person to bash is caput implicit to Log File Analyzer. Once you person submitted your log files once, you won’t request to taxable them again.

10. Track your marque mentions

Your marque could beryllium mentioned some positively and negatively connected immoderate societal media level oregon website astatine immoderate clip of day.

Monitoring marque mentions is utile for respective reasons. It tin assistance you place caller people audiences, and find retired whether your customers are enjoying your merchandise oregon web content.

If there’s a spike successful web users discussing your marque negatively, it could item an contented with your website oregon merchandise that respective customers are experiencing.

However, the net is simply a large place, and monitoring each of your marque mentions would beryllium adjacent to intolerable to bash manually.

To show each of your web mentions successful 1 place, you tin usage Semrush’s Brand Monitoring app which volition find and grounds each existent and caller mentions of your marque astir the web (including societal media).

You tin find Brand Monitoring successful the Semrush app store:

If you haven’t already, you request to subscribe to the Brand Monitoring app (it’s abstracted from your main Semrush subscription). Once you have, deed the “New query” button:

You’ll request to click connected “Brand” from the drop-down menu:

Add your marque keyword and email code successful the model that pops up:

You tin besides refine your results by selecting the “+ Add much keywords” option:

You tin adhd some keywords that your marque query indispensable contain, arsenic good arsenic keywords that your results should not contain, arsenic shown here:

To show marque mentions, you should adhd keywords that diagnostic the rubric of your brand. For example, “Backlinko nexus building”.

Once you’ve finished adjusting the settings, deed “Create query” astatine the bottommost of the page. You volition past beryllium taken to a leafage that looks similar this, showing you your latest marque mentions:

Head implicit to “Email notifications”, wherever you tin take to automate email updates…

…and determine whether to person these automated updates either daily, weekly, oregon monthly.

Semrush’s Brand Monitoring app makes monitoring marque mentions an casual task to do. But what if you’re connected a budget?

A similar, escaped work is disposable done Google Alerts. Simply caput implicit to the Google tool. Once here, benignant successful your concern sanction astatine the top. Then, prime the sources, language, and region. Lastly, benignant successful your email and deed “Create Alert”:

While Google Alerts is simply a bully escaped option, it’s a constricted instrumentality successful examination to Semrush’s Brand Mentions.

For example, Brand Mentions volition alert you whenever your marque is mentioned connected societal media, portion Google Alerts volition not.

11. Monitor your reviews online

Just arsenic it’s important to way marque mentions, it’s besides important to cheque successful connected your marque reviews.

First and foremost, online reviews dictate your marque credibility. If you connection a merchandise oregon a service, prospective customers are apt to cheque reappraisal sites earlier completing a transaction – particularly if you’re a marque they’re unfamiliar with.

It’s captious that you support up with reviews for respective reasons:

1. It provides you with feedback.
2. You summation a consciousness of your online reputation.
3. You person the accidental to reply to/dispute claims made by customers.

The occupation is that there’s a ton of online reappraisal sites you’d person to cheque to summation a implicit representation of your reviews.

Yelp, Trustpilot, TripAdvisor— the database goes on.

To marque managing your reviews easier, you tin usage Semrush’s Review Management tool.

This volition automatically stitchery your reviews and show them for you successful 1 place. You tin adjacent reply to comments close from the instrumentality itself.

Here’s however it works:

In the Local SEO conception of Semrush, prime “Review Management”:

And participate your institution sanction successful the hunt bar.

Once you participate your institution name, you’ll beryllium capable to reappraisal your existent ratings connected the main Review Management dashboard:

If you scroll down, you’ll besides beryllium capable to spot your reviews, each gathered for you automatically:

If you click connected the “open reappraisal on…” nexus beneath the review, Semrush volition pb you consecutive to the reappraisal connected the outer site.

Once there, you’ll beryllium capable to respond to the reappraisal accordingly.

12. Traffic alerts

Out of each the SEO metrics that matter, being alerted to drastic changes successful your postulation levels would beryllium precise helpful.

Google Analytics tin beryllium utilized to alert you to immoderate abrupt increases oregon drastic drops successful your tract traffic. In particular, it’s invaluable erstwhile it comes to show evaluation, conversion tracking, and inclination analysis.

Generally, analyzing postulation levels helps you recognize however good your website is doing presently.

Therefore, it would beryllium utile to cognize when anomalies hap successful your postulation levels truthful that you tin analyse why.

GA4 tin beryllium utilized to alert you to immoderate abrupt increases oregon drastic drops successful your tract traffic.

To acceptable up this alert, click connected Reports successful Google Analytics…

…and past scroll down till you spot the Insights container conscionable beneath the Acquisition graph, click “View each insights”:

You’ll past onshore connected this page. To customize your notifications, click connected “Create”:

Then tick disconnected whichever penetration you’d similar to person email notifications for:

13. Content creation

SEO automation tin beryllium implemented successful contented instauration — to a definite extent. As I already addressed successful my ChatGPT for SEO blog post, AI tin assistance america successful contented creation, but it can’t beryllium relied upon to wholly overtake the contented penning process.

ChatGPT tin travel up with a contented outline and constitute successful a circumstantial code of voice. However, erstwhile you inquire AI to constitute a afloat nonfiction connected your behalf, problems commencement to emerge.

AI-written contented tin beryllium repetitive, shallow, and sometimes non-factual. AI is, aft all, artificial — it can’t show immoderate quality insight, fto unsocial E-E-A-T signals.

However, Google says that “automation tin make adjuvant content”:

So, you tin usage AI to automate immoderate features of the contented penning process, truthful agelong arsenic you’re cautious not to let it to instrumentality implicit fully.

One mode that AI tin beryllium utilized to automate the contented instauration process is by creating nonfiction outlines.

For example, I asked ChatGPT to make an nonfiction outline for “how to behaviour rival analysis”. Here’s the proposition it generated:

To make this outline, ChatGPT refers to different articles that are written astir the taxable and comes up with a generic outline. While you whitethorn privation to adhd successful parts and instrumentality distant others, astatine slightest you’re provided with the basal of an nonfiction upon which you tin physique on.

You could spell a measurement further and inquire ChatGPT to constitute the afloat nonfiction for you:

While this is decidedly impressive, I wouldn’t urge publishing this AI-written nonfiction immediately. It tin beryllium seen much similar a archetypal draft, onto which you tin physique much insightful ideas. Read done the nonfiction and adhd your ain archetypal probe and arguments.

Delete immoderate repetitive parts and besides cheque for accuracy. ChatGPT’s cognition is constricted to 2021, truthful it won’t beryllium capable to supply you with information oregon caller facts from 2022 oregon 2023.

In summation to contented creation, you tin besides usage ChatGPT to make rubric tags, merchandise descriptions, and meta descriptions.

For example, here’s what I got erstwhile I asked ChatGPT to make a concise meta-description for my rival investigation article:

…which is, clearly, a concise meta statement that tin beryllium work and understood some by humans and by web crawlers.

Using Semrush’s AI Writing Assistant

While ChatGPT is adjuvant for creating contented based connected prompts, determination is different instrumentality you tin usage that tin marque the automation of contented instauration adjacent easier.

Semrush has its ain AI penning tool, called AI Writing Assistant.

Instead of feeding this instrumentality idiosyncratic prompts, AI Writing Assistant has 76 tools that you tin usage to automate 76 antithetic SEO penning tasks.

While AI Writing Assistant wasn’t made by OpenAI (like ChatGPT), it is modelled disconnected it. So, you tin find the aforesaid level of accuracy connected AI Writing Assistant arsenic you tin connected ChatGPT.

To usage this tool, you’ll request to download it from the Semrush App Center first.

A escaped mentation is available, which gives you 1,500 credits (or 1,500 words) to usage successful the instrumentality each month.

Once you download AI Writing Assistant, you’ll beryllium shown the main dashboard, which looks similar this:

If you prime the “All Tools” enactment successful the paper connected the left:

You’ll beryllium capable to reappraisal each 76 AI tools you tin enactment with connected the platform.

Semrush conveniently splits up the 76 tools into 5 categories:

• Blog Content
• Website Copy & SEO
• Social Media & Ads
• Marketing and eCommerce
• More Tools

While I’m not going to explicate however to usage each these tools individually, I volition research its contented penning instrumentality to springiness you the gist of however you tin usage AI Writing Assistant.

Click connected the Blog Content tab and past prime “Article Generator”:

Here, you tin prime your connection and nonfiction title:

…you tin besides see your keywords and subheadings.

For example, here’s the basal outline of the nonfiction I privation the AI Writing Assistant to travel up with:

After I click “Generate”, the AI Writing Assistant volition travel up with an outline for the nonfiction successful a substance of seconds:

What I similar astir the AI Writing Assistant instrumentality is that it gives maine an SEO people connected the right-hand side:

This helps maine gauge however overmuch optimization the nonfiction requires.

Plus, it besides has a useful plagiarism checker. This gives you a percent of however overmuch plagiarism is detected successful the written copy:

Overall, the AI Writing Assistant instrumentality gives maine a basal nonfiction to enactment with, which I tin grow upon with my ain research.

If you request assistance connected however to amended the article, you tin click connected the Content Analysis conception connected the right-hand side:

Pretty cool.

Earlier, I showed you however to make meta descriptions utilizing ChatGPT. Here’s however to make them utilizing Semrush’s AI Writing Assistant:

From the “All Tools” section, prime “Website Copy and SEO”:

…and past look for the Meta Titles tool:

Once you click connected this, prime a creativity level, supply your targeted keyword and website information.

After you click “Generate”, the instrumentality volition springiness you a enactment of suggested meta titles:

14. Automate Schema Markup code

Before, you needed to beryllium a proficient coder to recognize schema markup codification and constitute your own. However, this is nary longer the case: you tin present usage ChatGPT to automate the codification connected your behalf.

For example, accidental I tally a cooking website that posts recipes, I tin inquire ChatGPT to make schema markup for 1 of my look pages…

…and here’s the codification that ChatGPT provides:

I ever urge that webmasters double-check their codification connected the Schema Markup Validator tool. This instrumentality volition beryllium capable to corroborate whether the codification has been written correctly.

If the codification is close past each you request to bash is instrumentality it connected your page.

15. Automate representation optimization

Un-optimized images tin contiguous a important situation to your web leafage show and SEO efforts. While having large, high-resolution images mightiness beryllium visually appealing, they tin dilatory down your leafage loading times.

Slow-loading pages not lone frustrate visitors but besides negatively interaction your site’s hunt motor ranking. Google prioritizes delivering a seamless idiosyncratic experience.

If your pages instrumentality excessively agelong to load owed to un-optimized images, it tin pb to higher bounce rates and diminished integrated visibility.

On apical of that, images that are not decently optimized tin devour a ample information of bandwidth. This causes data-heavy pages and tin thrust up hosting costs.

You tin usage tools similar Google’s PageSpeed Insights oregon Lighthouse to get a study connected your site’s show successful presumption of load speed. These tools volition besides beryllium capable to place the issues that are slowing down your leafage loading times — which could see your representation sizes.

If images are the problem, the tools volition beryllium capable to item which images specifically are causing the problem.

To usage Google’s PageSpeed Insights (PSI), caput implicit to the instrumentality and paste successful your domain sanction oregon a circumstantial URL you privation to analyze:

After you deed “Analyze”, scroll down to the “Opportunities” conception and click connected “Properly size images”:

Here, you tin uncover images that could beryllium resized to perchance trim your leafage load time:

Doing this manually volition instrumentality everlastingly to do, particularly if you person a ample fig of images connected your pages. Thankfully, PSI speeds up this task. From here, each you request to bash is instrumentality enactment of the images you request to optimize.

If you’ve got a full website’s worthy of images to compress, past you tin usage a instrumentality similar Bulk Resize to implicit this task for you. This instrumentality allows you to batch-process respective images astatine once.

Head implicit to Bulk Resize and prime “Choose Images”:

Next, prime each the images you’d similar to resize.

Once added, you tin take which percent of the archetypal dimensions to standard the images to. You tin besides take which representation format you’d similar to person each the images to:

But which representation format bash you choose? WebP offers the champion representation prime overall, adjacent aft compression. They’re besides lighter than PNGs and faster than JPEGs. However, they’re not supported connected each browsers.

At Backlinko, we usually power the representation format to PNG due to the fact that they don’t suffer their clarity erstwhile compressed.

Once you’ve chosen an representation format, you tin caput implicit to “Width” and take the pixel size you want, and deed “Start”:

If you’ve selected a fewer images to resize, the resizing process whitethorn instrumentality a fewer seconds. Once each the images are ready, your machine should download the resized images automatically.

This instrumentality saves you tons of clip from performing this task manually.

You tin further optimize your images by adding missing representation alt texts and titles (if you haven’t already).

Alt substance and titles springiness hunt engines a means of knowing what your representation is about.

However, if you’ve got a ton of images connected your site, it would instrumentality everlastingly to spell done each of these images manually to find missing alt substance and titles.

Don’t worry, though! Head to Semrush’s Site Audit instrumentality and sojourn the “Warnings” section. In the hunt bar, benignant “alt”. Here, you volition beryllium capable to reappraisal your missing alt attributes:

If I click connected “217 images”, I tin reappraisal a database of each the images connected my domain that deficiency alt attributes:

16. Traffic monitoring

Keeping an oculus connected your postulation is an indispensable constituent of immoderate SEO campaign. You should regularly carve clip to analyse wherever your postulation is coming from.

With the assistance of Google Analytics 4, you tin pinpoint whether your postulation is mostly organic, direct, oregon referral. This instrumentality volition besides archer you what devices your visitors are utilizing erstwhile they onshore connected your site, for example, desktop, mobile, oregon tablet.

Here’s however you tin entree your postulation insights successful GA4.

When you onshore connected the Reports snapshot dashboard, you tin instantly spot your User number and the New users who person visited your site:

On the right-hand side, you tin besides reappraisal the full fig of users that visited your tract successful the past 30 minutes and the countries that they visited from:

Next, click connected “Traffic Acquisition” recovered nether the Acquisition conception successful the paper connected the left:

Here, you tin presumption the sources of your traffic, meaning however users get astatine your site. These sources are defined as:

• Organic Search — Traffic that comes straight from Google, Bing, and different hunt engines.
• Direct — This refers to visitors who straight participate a website’s URL into their browser’s code bar, bypassing hunt engines and different referral sources.
• Referral — Referral postulation is erstwhile visitors travel to your website from different tract by clicking connected a link
• Organic Social — Any postulation that lands connected your tract via links shared connected societal media is counted arsenic “organic social” traffic.
• Email — Whenever a idiosyncratic lands connected your website by clicking connected a nexus embedded successful an email. This gets recorded arsenic Email traffic.
• Organic Video — This relates to postulation pulled successful from platforms specified arsenic YouTube and TikTok.
• Unassigned — If tracking parameters are missing, oregon immoderate different tracking mistake occurs, postulation volition beryllium recorded arsenic “unassigned”.

If you scroll down, you’ll get elaborate metrics specified as:

• The fig of “Users” who landed connected your tract via each channel.
• The full fig of “Sessions” generated from each channel

and more.

For example, I tin spot that retired of the 442,001 users who came to my site, 292,838 did truthful via integrated search.

To spot the devices your visitors usage to entree your site, simply click connected the “+” fastener astatine the top:

Then, click “Platform/device” connected the left, and “Device category” connected the right:

This volition past adhd a “Device category” file to your postulation acquisition table:

Here, you’ll beryllium capable to cross-reference the fig of users that visited your tract via a circumstantial transmission portion utilizing a peculiar device.

For example, successful enactment 1, I tin spot that 180,542 users visited my tract via desktop done integrated search.

Having entree to these insights volition alteration you to optimize your website for the superior postulation root that brings successful the bulk of your visitors, arsenic good arsenic tailor your tract for the devices astir commonly utilized by your visitors to entree it.

We’ll get to automated reporting decently successful the adjacent section, but it’s worthy mentioning present that reports tin beryllium automated easy connected the GA4 platform.

Simply click connected the stock fastener of immoderate study you’re connected and you’ll beryllium fixed the enactment to stock the nexus oregon download it:

While GA4 is simply a invaluable tool, it has limitations, and 1 of those limitations is the inability to comparison your ain postulation sources with those of your competitors.

You can, however, execute this task utilizing Semrush’s Traffic Analytics.

You tin find “Traffic Analytics” nether the Competitive Research conception successful the paper connected the left:

After you click connected it, adhd your domain followed by a database of your competitors and deed “Analyze”

Next, click connected the “Traffic Journey” tab, wherever you tin comparison the root of your postulation to that of your competitors:

As you tin see, Ahrefs receives a important magnitude of nonstop postulation compared to immoderate of the different sites.

To automate this comparative process successful the future, you tin prevention the database you’ve entered by clicking the “+ Create list” fastener astatine the apical right:

…Semrush volition support updating it with caller accusation — automatically!

Another utile tab successful the Traffic Analytics instrumentality is the Top Pages report. Here, you tin reappraisal your competitors’ pages and their postulation sources.

In this example, I’ll usage Amazon arsenic a rival to show however to utilize the tool.
Click connected the “Top Pages” tab:

Here, you’ll beryllium capable to get insights into your competitor’s apical pages and the magnitude of postulation they person from the circumstantial channels.

17. Automated reporting

On apical of analyzing your SEO show regularly, you apt person to compile comprehensible reports to convey your findings to colleagues and associates.

If you’re presenting an SEO study to stakeholders, you request each the applicable data, graphs, and charts to beryllium up-to-date, clear, and concise.

Creating reports nary longer has to beryllium done manually.

Within Semrush, determination are respective ways successful which you tin make reports.

For example, if you privation to stock the findings from your tract audit utilizing Semrush’s Site Audit tool, you tin click connected the “PDF” fastener astatine the apical right:

A tiny model volition popular up, wherever you tin prime an email destination for the report:

At the bottommost of this window, you person the enactment to automate this study either connected a daily, weekly, oregon monthly basis.

Once selected and exported the archetypal time, you’ll beryllium sent caller reports based connected which enactment you take – automatically!

Alternatively, you tin caput down to the “My Reports” section, which you’ll find nether the Optimization & Automation section:

Scroll down and click connected the “Get Started with My Reports” button…

…and you’ll spot each the options you person for creating a caller PDF report:

Your afloat database of options is arsenic follows:

• Start from scratch
• Monthly SEO Report
• Organic Search Positions
• Site Audit Full Report
• Full Organic Research
• Monthly Competitor Analysis
• Backlinks: Full Report
• Site Audit Overview
• Full Advertising Research
• Google Business Profile Insights
• Google Ads Report
• Domain Comparison
• Site Audit: Issues

If you click connected “Organic Search Positions”, for example, a model volition popular up. In this window, you volition request to capable successful your domain sanction and take a database:

Then, click “Create report”.

Once created, click connected “Generate PDF report” successful the apical right-hand corner…

…and a model volition popular up that’ll springiness you the enactment to docket the report:

Select whether you privation the study to beryllium generated daily, weekly, oregon monthly and Semrush volition make regular reports for you automatically.

Pretty neat!

Google’s Looker Studio is different large instrumentality you tin usage to make automated reports.

To springiness you an example, here’s however you tin integrate Google Analytics with Looker Studio.

First, caput implicit to the Studio homepage, which volition look similar this:

To integrate Google Analytics, click connected the “+ Create” button, which you’ll find astatine the apical near of the dashboard.

From the drop-down menu, prime “Data source”:

You’ll past beryllium shown a database of information sources you tin link to Looker Studio.

For the intent of this example, I’m going to prime Google Analytics:

Once you prime this, you’ll past request to authorize Google Analytics:

Once authorized, you tin commencement creating automated reports with information pulled straight from Google Analytics.

If you’ve got a Semrush Guru account, you tin besides export your Semrush information to Looker Studio by clicking connected the fastener astatine the apical close of the page. The 2 reports you tin export are Position Tracking and Site Audit.

How to Make SEO Automation Work

As I said before, AI tin lone enactment arsenic an SEO instrumentality with dedicated quality input. While AI contented generator tools tin supply you with contented ideas (and adjacent constitute contented for you) it needs to beryllium proofed, edited, and expanded by a human.

The aforesaid goes for the Semrush toolkits that I’ve listed successful this article. While they tin automatically way your keywords, reappraisal your competitors, and audit your site, they can’t instrumentality immoderate solutions to the issues they uncover.

FAQs

Which SEO automation tools connection automation features?

Most keyword research, fertile tracking, and backlink investigation tools connection immoderate grade of automation. Tools similar Semrush way your backlinks, keyword rankings, and competitors automatically truthful that you don’t person to. Basically, immoderate SEO instrumentality that conducts tract monitoring and tin nutrient reports erstwhile needed tin beryllium classed arsenic an SEO automation tool.

It’s worthy noting that immoderate SEO tools whitethorn connection constricted automation capableness if you’re utilizing a escaped plan.

Is SEO automation suitable for each website types?

Yes, SEOs tin usage tools to automate SEO tasks connected immoderate website. Depending connected the CMS being used, automation whitethorn beryllium much constricted for immoderate website types.

Will SEO automation regenerate quality input?

No, SEO automation won’t regenerate quality input. SEO automation is large for compiling ample amounts of analyzable information astir websites, but it’s up to SEOs to past instrumentality that accusation and usage it to amended the site.