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The martech revolution: Making deeper customer connections in a digital world

The martech revolution: Making deeper customer con...

1 year ago 71

How to map your selling process to the way your B2B customers buy: A case study

How to map your selling process to the way your B2...

1 year ago 73

CTV ad spend hits record-breaking $1 billion in June

CTV ad spend hits record-breaking $1 billion in Ju...

1 year ago 80

For ABM marketing, don’t get lost in technology

For ABM marketing, don’t get lost in technology

1 year ago 72

Why you should always ask why: Strategy must lead tactics in marketing planning

Why you should always ask why: Strategy must lead ...

1 year ago 74

B2C marketers are overwhelmed by growing challenges

B2C marketers are overwhelmed by growing challenge...

1 year ago 71

Michelin meets the digital era: Personalized recommendations powered by AI

Michelin meets the digital era: Personalized recom...

1 year ago 76

AI boost? Bing’s market share is down 6 months after launch

AI boost? Bing’s market share is down 6 months aft...

1 year ago 75

How to make AI-driven segments work in composable CDPs

How to make AI-driven segments work in composable ...

1 year ago 73

How to decide if you’re ready for an ABM solution

How to decide if you’re ready for an ABM solution

1 year ago 69

HubSpot’s July 2023 releases: The manager’s guide

HubSpot’s July 2023 releases: The manager’s guide

1 year ago 77

Retailers invest in GenAI and media networks

Retailers invest in GenAI and media networks

1 year ago 75

Why global brands are flooding European football leagues

Why global brands are flooding European football l...

1 year ago 70

The success elements of marketing-driven growth, Part 3

The success elements of marketing-driven growth, P...

1 year ago 73

The Three Types of Digital Value that Get Customers to Buy

The Three Types of Digital Value that Get Customer...

1 year ago 71

How The Container Store is using SMS to reach college students

How The Container Store is using SMS to reach coll...

1 year ago 78

Tony Byrne: Spotlight on the expert

Tony Byrne: Spotlight on the expert

1 year ago 71

It’s time to prioritize customer experience in B2B

It’s time to prioritize customer experience in B2B...

1 year ago 68

24 questions to ask ABM vendors before signing the contract

24 questions to ask ABM vendors before signing the...

1 year ago 69

Let data be the biggest driver behind your advertising strategy by Cynthia Ramsaran

Let data be the biggest driver behind your adverti...

1 year ago 76

Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

Relo Metrics boosts sponsorship measurement with V...

1 year ago 72

How Chime is activating data to communicate with customers

How Chime is activating data to communicate with c...

1 year ago 68

MarTech’s CDP experts to follow

MarTech’s CDP experts to follow

1 year ago 69

4 steps to faster DAM search: Creating a file naming convention

4 steps to faster DAM search: Creating a file nami...

1 year ago 67

How account-based marketing and the B2B buying space are evolving

How account-based marketing and the B2B buying spa...

1 year ago 68

How to create UA reports in GA4

How to create UA reports in GA4

1 year ago 66

Balancing generalists and specialists: An essential strategy for marketing success

Balancing generalists and specialists: An essentia...

1 year ago 72

CTV ad spend is growing, but not like retail media

CTV ad spend is growing, but not like retail media...

1 year ago 74

Top 6 martech myths debunked

Top 6 martech myths debunked

1 year ago 73

Who champions martech replacements?

Who champions martech replacements?

1 year ago 72

CMOs say the end of third-party cookies is both a major challenge and a good thing

CMOs say the end of third-party cookies is both a ...

1 year ago 93

Tim Parkin: Spotlight on the expert

Tim Parkin: Spotlight on the expert

1 year ago 76

How to optimize your blog’s posting schedule to gain traction

How to optimize your blog’s posting schedule to ga...

1 year ago 73

Google Ads unwraps several new features ahead of holiday season

Google Ads unwraps several new features ahead of h...

1 year ago 75

70% of SMB marketers willing to pay more for tools with AI/automation

70% of SMB marketers willing to pay more for tools...

1 year ago 73

MarTech’s ABM experts to follow

MarTech’s ABM experts to follow

1 year ago 68

These are the best marketers in the world

These are the best marketers in the world

1 year ago 69

Bid shading costing advertisers $6.6 billion yearly

Bid shading costing advertisers $6.6 billion yearl...

1 year ago 74

How Acura drives awareness with a new hit web series

How Acura drives awareness with a new hit web seri...

1 year ago 71

Zero Copy Data Access: The Future of Data Management?

Zero Copy Data Access: The Future of Data Manageme...

1 year ago 71

How to prepare for the GPT age in CRM and email

How to prepare for the GPT age in CRM and email

1 year ago 73

Tighter budgets are extending the B2B purchase cycle

Tighter budgets are extending the B2B purchase cyc...

1 year ago 69

How NC Fusion executed its campaign to help girls stay involved in sports

How NC Fusion executed its campaign to help girls ...

1 year ago 72

9 steps to make a reactivation program that really work

9 steps to make a reactivation program that really...

1 year ago 71

The results of the 2023 MarTech Replacement Survey are here

The results of the 2023 MarTech Replacement Survey...

1 year ago 74

The march to CCPA compliance is a slow one

The march to CCPA compliance is a slow one

1 year ago 73

Sprout Social acquires Tagger Media

Sprout Social acquires Tagger Media

1 year ago 73

The martech subway system now has an AI line

The martech subway system now has an AI line

1 year ago 72

Marketo’s July releases: A manager’s guide

Marketo’s July releases: A manager’s guide

1 year ago 67

Create high-impact customer experiences with actionable insights

Create high-impact customer experiences with actio...

1 year ago 68